Purple Makeup

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades, from cool-toned neutrals to icy pastels in matte and metallic finishes. 

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains less than one percent synthetic fragrance. These products are also cruelty-free.

What Else You Need to Know: This palette contains nine eyeshadow shades from soft neutrals to bright sparkly tones, in five mattes and four metallic finishes. The full-pigment formula delivers high color payoff and buildable intensity.

This Palette Contains:
- 9 x 0.03 oz/ 0.98 g Eyeshadows in A1 (matte nude pink), A2 (matte taupe beige with sparkling reflects), A3 (matte greyish brown with sparkling ref

What it is: A matte eyeshadow palette with nine hues to create subtle to intense looks with a monochromatic twist.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Create a minimalist, monochromatic moment or go ’90s-supermodel glam with this versatile matte-eyeshadow palette. Inside are nine stunning, shimmer-free shadows in two high-impact, never-flat, harmonious powder and cream-to-powder formulas. Contouring and defining the shape of your eyes has never been so se

What it is: A hydrating, cushiony, serum-like formula that glides on effortlessly and delivers the color intensity of a lipstick with the brilliance of a gloss.

Formulation Type: Lip Gloss

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:
- Castor Oil: Softens and visibly plumps lips with a rich supply of omega fatty acids.
- Sunflower Seed Oil: Delivers balm-like hydration.
- Rosemary Leaf: Conditions.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This nonsticky, hydrating formula delivers a non-feathering pop of color with high shine in one swipe. It’s enriched with nurturing oils and herbal extracts to visibly rejuvenate your l

What it is: A provocative blend of 12 decadent eyeshadows, including seductive, jewel-toned metallics and rich neutral shades.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Ranging from neutrals to vivid pops of color, these 12 full-pigment, easy-to-blend eyeshadows deliver high color payoff and buildable intensity.

This Palette Contains:
- 12 x 0.04 oz/ 1.13 g Eyeshadows in Smoke (metallic, silverish taupe with green-gold reflects), Moonlight (duochrome lavender with a sparkling pink-opal shift), Fireside (metallic rosy copper with sparkling reflects), Divine (duochrome vivid purple with a sparkling pink-pearl shift), Crown (du

What it is: A light, hydrating, and oil-free SPF lotion, rich in vegan-powered extracts to help protect against free radicals as well as blue light.

Coverage: Light

Finish: Natural

Formulation: Liquid

SPF: SPF 30

Highlighted Ingredients:
- Purple Tea Extract: Antioxidants defend against free radicals.
- Green Algae Extract: A natural source of niacinamide that provides moisturizing properties.
- Passionflower Extract: Protects the skin from the adverse effects of atmospheric pollutants.

Ingredient Callouts: Free of parabens, phthalates, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What it is: A creamy palette with innovative, ultra-pigmented metallic, marble, and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: These creamy palettes include four different types of innovative shadows and formulas. Cream-to-mattes transform from cream to a soft powder with a matte finish—use these powders alone as a base or to add intensity to a look. The cream-to-metallic shade

What it is: A multi-tasking, lightweight, tinted lip primer that preps and protects lips from daily UV damage and reduces the visible signs of lip aging.

Formulation Type: Lip Balm & Treatment

Benefits: Hydrating

SPF: SPF 30 and under

Highlighted Ingredients:
- Mineral Non-Nano Zinc Oxide: Provides UVA and UVB broad-spectrum SPF 30 protection.
- Purple Tea Extract: Defends against free radicals.
- Green Algae Extract: Provides moisturizing properties and helps reduce visible signs of aging.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This lip primer is formulated with non-nano zinc oxide