Soft Purple Makeup

What it is: A creamy, long-wear, water-resistant pencil eyeliner in a wide range of matte, shimmer, metallic, and glitter shades for effortless no-limit looks that last.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Serving up hyper-pigmented color pops and neutrals, this eyeliner’s convenient twist-up tip glides across lids for lightweight, smudge-resistant lines. Its long-wear, water-resistant formula is smooth and creamy so you get enough playtime before it sets in place. No-limit lining just got brighter.

What it is:
An ergonomically-designed eyelash curler and a deluxe sample of tarte's bestselling lights, camera, lashes™ 4-in-1 mascara.

What it does:
This match made in heaven will instantly give you the bombshell lashes you crave. The set features an ergonomic eyelash curler, which has easy grip handles and a purple silicone pad for just the right amount of pressure to curl lashes evenly. The curved angle and wide mouth suits all eye shapes without pinching or crimping.

What it is: A long-wearing gel eyeliner pencil that delivers dramatic color for up to 24 hours in just one stroke.

Ingredient Callouts: Free of parabens, sulfates SLS & SLES, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The hybrid gel eye pencil has the richly pigmented effect of a liquid eyeliner with the ease of application of a pencil liner. The creamy texture is blendable when first applied, and once set, does not smudge, flake, fade, or transfer for up to 24 hours.

What it is: A hydrating, cushiony, serum-like formula that glides on effortlessly and delivers the color intensity of a lipstick with the brilliance of a gloss.

Formulation Type: Lip Gloss

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:
- Castor Oil: Softens and visibly plumps lips with a rich supply of omega fatty acids.
- Sunflower Seed Oil: Delivers balm-like hydration.
- Rosemary Leaf: Conditions.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This nonsticky, hydrating formula delivers a non-feathering pop of color with high shine in one swipe. It’s enriched with nurturing oils and herbal extracts to visibly rejuvenate your l

What it is: A provocative blend of 12 decadent eyeshadows, including seductive, jewel-toned metallics and rich neutral shades.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Ranging from neutrals to vivid pops of color, these 12 full-pigment, easy-to-blend eyeshadows deliver high color payoff and buildable intensity.

This Palette Contains:
- 12 x 0.04 oz/ 1.13 g Eyeshadows in Smoke (metallic, silverish taupe with green-gold reflects), Moonlight (duochrome lavender with a sparkling pink-opal shift), Fireside (metallic rosy copper with sparkling reflects), Divine (duochrome vivid purple with a sparkling pink-pearl shift), Crown (du

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades, from cool-toned neutrals to icy pastels in matte and metallic finishes. 

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains less than one percent synthetic fragrance. These products are also cruelty-free.

What Else You Need to Know: This palette contains nine eyeshadow shades from soft neutrals to bright sparkly tones, in five mattes and four metallic finishes. The full-pigment formula delivers high color payoff and buildable intensity.

This Palette Contains:
- 9 x 0.03 oz/ 0.98 g Eyeshadows in A1 (matte nude pink), A2 (matte taupe beige with sparkling reflects), A3 (matte greyish brown with sparkling ref

What it is: A bold, limited-edition, 15-shade constellation of vibrant purple and fuchsia hues, featuring the brand’s iconic formulas and debuting a silky matte formula.

Ingredient Callouts: Free of parabens and mineral oil. It is also cruelty-free.

What Else You Need to Know: Inspired by the award-winning Lila Palette, this eyeshadow palette offers a vibrant mix of vivid violets, pastel lavenders, rich fuchsias, and warm pinks in NATASHA DENONA’s iconic, pro-level formulas. Her dedication to quality has held commonly tricky-to-use, dry purple pigments to a new luxurious standard with the debut of her silky matte formula, an ultra-soft, highly pigmented shadow with seamless blendability and one-stroke opaque coverage. Th

What it is: A nude mini eyeshadow palette with everyday rosy neutrals in a mix of matte and shimmer finishes for glam or natural eye makeup looks on the go.

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: Every shade in this travel-size eyeshadow palette is made with the iconic Naked formula to deliver blendable texture, highly pigmented color, and longevity without creasing. 

What it is: A multitasking, clean, naturally tinted liquid blush for cheeks, lips, and eyes in a lightweight, hydrating formula.

Finish: Radiant

Formulation: Liquid

SPF: 30

Highlighted Ingredients:
- Purple Tea Extract: Defends against free radicals with polyphenols.
- Green Algae Extract: Visibly diminishes signs of aging.
- Passionflower Extract: Protects skin from the adverse effects of atmospheric pollutants.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also glu