Muted Purple Lipstick

What it is: A lightweight, high-shine, intensely pigmented lip formula.

Highlighted Ingredients:
- Lightweight Silica Powders: Provide all-day shine.
- Esters and Polymers: Provide easy, glossy application.
- Polyethylene Wax: Provides a lightweight, conditioned feel.

What Else You Need to Know:  This innovative lip formula combines the easy application of a lipstick, the gleam of a gloss, and the rich emollient of a balm. Featuring lightweight silica powders, the combination of esters and polymers ensure even, glossy application, while polyethylene wax gives a lightweight, conditioned feel.

What it is: A pigmented, longwear lipstick with a creamy vegan formula infused with aloe vera and avocado oil that leaves lips feeling nourished and hydrated.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: With a new look and vegan formula, this hydrating lipstick gives you high-impact, long-lasting color in a single swipe. The collection includes 35 Los Angeles-inspired shades from sheer pink and everyday nude to bold red in three moisturizing, vibrant finishes: cream, matte, and shine.

What it is: A bestselling, creamy, weightless, liquid lipstick that coats your lips in flawless color to become a transfer-proof, full-coverage, last-all-day stain.

Formulation Type: Lipstick

Benefits: Hydrating, Long wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This creamy formula is formulated with avocado oil and transforms into a veil of soft, comfortable, velvet pigment, with

What it is: A 100 percent vegan red lipstick formulated with an exclusive replacement for carmine, the industry's standard red pigment.
Formulation Type: Lipstick

Benefits: Hydrating

Highlighted Ingredients:
- Vegan Waxes: Innovative blend that mimic beeswax to nurture lips.
- High-Impact Pigments: Provide full coverage that glide on seamlessly and melt into lips.
- Hydrating Ingredients: Infused with mango seed butter, avocado oil, and argan oil to retain moisture.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.

Clinical Results: Based on a US consumer evaluation study of 31 women:
- 1

What it is: A fully loaded, nude cocoa color designed to be universally flattering, delivering insane payoff and a bold, buttery texture.

Formulation Type: Lipstick

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: Ditch those basic, boring nudes and indulge in this ultra-decadent, chocolate-scented, rich, and creamy lipstick. These fully loaded, medium-to-full coverage nudes were designed to be flattering on all skin tones while delivering insane payoff in a buttery texture.

What it is: A sheer matte lipstick that delivers buildable lip color with a blurred, soft-focus effect.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:
- Wild Mango Butter: Rich in vitamin E.

Ingredient Callouts: Free of phthalates, retinyl palmitate, coal tar, sulfates SLS & SLES, triclocarban, and triclosan.

What Else You Need to Know: This formula’s glide-on sensorial texture ensures an immensely smooth, easy application. Thanks to mango butter that’s rich in vitamin E, this lipstick envelops lips in weightless comfort where initial hydration is preserved for up to 24 hours along with up to 12 hours of wear.

This couture formula co

What it is: A refillable lipstick that delivers striking color to your lips in one stroke, available in 45 vibrant lip colors in matte and satin finishes.

Formulation Type: Lipstick

Benefits: Hydrating

Highlighted Ingredients:
- Roma-Light Complex™: Light-reflecting, color-boosting pearls.

What Else You Need to Know: The satin lipstick finish features a new patented technology that provides intense color payoff in one stroke with a lightweight lipstick feel. The matte lipstick finish is highly pigmented, long-lasting, and formulated with moisturizing oils to provide an ultra-comfortable, non-drying feel.