Mauve Matte Lipstick

What it is: A lipstick that delivers glistening, full-coverage color with super-soft hydration and a lightweight, luminous, modern finish.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:
- Aloe Vera: Acts as an antioxidant.
- Papaya Fruit: Contains visibly calming and soothing properties.

Ingredient Callouts: Free of parabens and mineral oil. It is also vegan and gluten-free.

What Else You Need to Know: The My Dream Lipstick is a full-coverage, gel-based lipstick that visibly defines and conditions the lips while providing maximum moisture. The lightweight, creamy texture melts into skin and keeps lips looking plump and hydrated over time.

What it is: A longwearing satin lipstick that delivers ultra-vivid color in one swipe, all-day wear and comfort, and precision application with an innovative, drop-shaped bullet.

Formulation Type: Lipstick

Benefits: Long-wearing

What Else You Need to Know: This long-lasting lipstick is formulated with protective, comfortable oils and high-intensity pigments to deliver vivid satin lip color with all-day wear, comfort and a lightweight feel. The innovative drop-shaped bullet allows for ease of application and precise, defined lines.

Clinical Results:
Monadic Consumer Test conducted with 101 women in the US.
- 98% of consumers agree the product gives bright, intense color

What it is: A bestselling, creamy, weightless, liquid lipstick that coats your lips in flawless color to become a transfer-proof, full-coverage, last-all-day stain.

Formulation Type: Lipstick

Benefits: Hydrating, Long wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This creamy formula is formulated with avocado oil and transforms into a veil of soft, comfortable, velvet pigment, with

What it is: A hydrating, matte lipstick that visibly smooths, plumps, and blurs lips for 16-hour comfortable wear and velvety, high-impact color in a single swipe.

Formulation Type: Lipstick

Benefits: Hydrating and Long-wearing

Highlighted Ingredients:
- Hyaluronic Acid: Plumps, hydrates, and reduces the appearance of fine lines.
- Vitamin E: Protects lips and soothes.
- Grape Seed Oil: Promotes moisture retention and leave lips feeling silky.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan.

What Else You Need to Know: Thi

What it is: A creamy, highly pigmented lipstick with a soft, weightless feel for up to 16 hours of comfortable wear.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:
- Passion Fruit Seed Oil: For enhanced comfort and hydration.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The velvety formula of this lipstick provides full-coverage co

What it is: A 100 percent vegan red lipstick formulated with an exclusive replacement for carmine, the industry's standard red pigment.
Formulation Type: Lipstick

Benefits: Hydrating

Highlighted Ingredients:
- Vegan Waxes: Innovative blend that mimic beeswax to nurture lips.
- High-Impact Pigments: Provide full coverage that glide on seamlessly and melt into lips.
- Hydrating Ingredients: Infused with mango seed butter, avocado oil, and argan oil to retain moisture.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.

Clinical Results: Based on a US consumer evaluation study of 31 women:
- 1

What it is: A matte lipstick fully loaded with pigment, that provides long-lasting wear.

Highlighted Ingredients:
- Spherical Ultra-Fine Pigments: Enhance the creamy texture, glide, and even coverage upon application.
- Optical Diffusers: Create a matte, blurred finish without feeling dry.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free.