Colored Mascara

What it is: An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Lash Moisture Complex creates a whipped, creamy formula to lift and build so lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush’s ribbed bristles capture and coat each lash for an intense effect. Blackened pigments wrap lashes from root to tip for rich color and bold dimension.

Clinical Results: Based on an independent US consumer study of 32 women:
- 96% achieved full and maximum volume
- 100% saw visible base-to-tip curl

What it is: A pitch black, nourishing, lengthening, lifting, and thickening mascara primer that delivers 24-hour improved mascara wear.

Highlighted Ingredients:
- Argan Oil and Grape Seed Oil: Rich in omega 3 and 9 fatty acids to nourish lashes.

Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.

What Else You Need to Know: This primer is infused with nylon fibers for length and volume and argan and grape seed oils rich in omega three and nine fatty acids to help nourish lashes. The double-arch molded crescent brush separates and coats each lash from root to tip with deep black pigments.

Clinical Results: In a clinical testing on 24 women when comparing mascara pl

What it is: A buildable mascara with a wet, creamy formula that lifts and volumizes lashes without clumping or flaking for natural to dramatic eye makeup looks.

Ingredient Callouts: Free of sulfates SLS and SLES, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances.

What Else You Need to Know: This buildable volumizing mascara with patented POWERFULL™ brush separates eyelashes from root to tip for a voluminous, full lash look.

What it is:
A waterproof mascara formula created for performers.

What it does:
Add volume, length, curl, and precision to lashes. This lash-defining product lays on color using an exclusive micro-defining complex that envelops the surface of lashes with ultrablack pigments for far-away impact. The two-in-one, cone-shaped, synthetic fiber brush has a precision tip that separates lashes, and a rounded base to create extravagant volume and defined precision from any distance. It delivers longwearing color without clumping.

What else you need to know:
This water-resistant formula uses an innovative, non-sticky wax complex to resist clumping.

What it is: An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Lash Moisture Complex creates a whipped, creamy formula to lift and build so lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush’s ribbed bristles capture and coat each lash for an intense effect. Blackened pigments wrap lashes from root to tip for rich color and bold dimension.

Clinical Results: Based on an independent US consumer study of 32 women:
- 96% achieved full and maximum volume
- 100% saw visible base-to-tip curl

What it is: An all-in-one, defining mascara that gives natural eyelashes a false-lash effect with high-impact length, lash lift, and definition.

What Else You Need to Know: This mascara has the same brush and formula of the original all-in-one buildable mascara but comes in a travel-friendly mini size. The patented, oversize bristle-weave brush paired with the buildable, softening formula creates voluminous definition for the look of longer eyelashes without lash extensions or fake eyelashes.

What it is:
A reparative and volumizing mascara infused with Amazonian clay.

What it does:
This mascara delivers an increase in lash volume and offers long-term reparative, rebuilding, and strengthening benefits with each swipe, giving you instant results and better lash health. Amazonian clay, known for intuitively restoring hydration and the skin's texture, also works to hydrate and replenish dry and brittle lashes to prevent fallout.