Tower 28 Beauty 
SOS Gentle Hydrating Gel Cleanser + Makeup Remover

What it is: A gentle, low-foam cleanser safe for sensitive skin that easily removes makeup, mineral SPF, oils, and dirt, without burning eyes or leaving skin feeling tight.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Redness and Dryness

Highlighted Ingredients:
- Minerals and Electrolytes (Zinc, Copper, Magnesium): Supports skin’s immunity and boosts hydration levels.
- 100% Pure Aloe Vera: Forms a protective barrier to retain moisture and soothe.
- Oat: Naturally soothes irritation.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This non-stripping cleanser takes it all off while building the skin’s barrier back up. Designed to naturally soothe irritation with 100 percent pure aloe vera and oat extract, it also works to replenish the skin with essential minerals and electrolytes normally stripped during cleansing. Gentle enough for daily morning and evening use, this soap-free, fragrance-free, pH-balanced gel is clinically-tested, dermatologist-approved, and won’t itch, sting, or burn. This cleanser has been awarded the National Eczema Association Seal of Acceptance™.

Clinical Results: Based on a third-party test with 30 subjects including those with sensitive skin:
- 94% agree that it did not burn their eyes

Clean at Sephora
Our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.