The Rootist 
BioBrew™ Fermented Leave-in Hair Serum for Damage Repair

What it is: A lightweight serum spray for both hair and scalp. For hair, this leave-in serum is clinically shown to control frizz, boost shine, protect from heat, and repair damage for up to 3x stronger hair in just one use. For scalp, this serum is microbiome-friendly, derm-tested and restores balance and hydration.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:

- Damage, Split Ends, and Breakage

- Frizz

- Heat Protection

Key Benefits:

- Minimizes hair fallout due to breakage

- Heat protection up to 450ºF / 232ºC

- Controls frizz for up to 72 hours

Highlighted Ingredients:

- Proprietary Rootbiomic Ferment™: Promotes anchored roots, balanced scalp, and visibly stronger, healthier hair.

- Bio-Peptides (Hydrolyzed Yeast Protein): Helps to strengthen and fortify strands from root to tip by targeting collagen and keratin.

- Vitamin C (Tetrahexyldecyl Ascorbate/THD-A): Supports the hair cuticle to improve vibrancy and shine.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free and comes in recyclable packaging.

What Else You Need to Know: The only strengthening serum with Rootbiomic Ferment™ – a multivitamin superfood that’s like kombucha for hair – designed for anchored roots, a balanced scalp and stronger, healthier hair. It transforms the look and feel of hair from root to tip; repairs damage, reduces fallout from breakage, instantly detangles, boosts softness and shine, smooths frizz and protects hair from heat. Plus, it's clinically shown to hydrate and balance the scalp so healthy hair can take root.

Fragrance Description: The Rootist’s signature fragrance is a collaboration with one of the world's top clean fragrance houses. Inspired by warm brand aesthetic, this complex, fresh, fizzy floral has a grounding touch of soft woods for balance, depth, and grace. Intoxicating but never overwhelming, transport your senses to a garden stroll at golden hour where dreams take root.

Clinical Results: Based on dry-combing analysis on bleached hair tresses, in just 1 use:

- Three times less hair breakage

- Minimizes hair fallout by 3400 strands on average

Based on consumer evaluation on 39 subjects after one use:

- 100% reported the serum felt lightweight and didn’t weigh hair down

- 94% reported their scalp did not look or feel oily after their hair dried

Based on instrumentation testing on 39 subjects after 4 weeks of use:

- Controls frizz for up to 72 Hours

- 94% had improvement in scalp moisturization

Based on expert clinical-grading evaluation on 39 subjects after 4 weeks of use:

- 94% had visibly improved texture

- 92% had visibly improved shine

Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.