GXVE BY GWEN STEFANI 
Paint It Up Clean 24-Hr Cream Eyeshadow

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$10.00 $20.00get it for $19.00 (5% off) with Auto-Replenishor 4 payments of $2.50 with Klarna or afterpay

Color: Dip Dye - sparkling cranberrySale
Size .30 oz / 9 mL

Shimmer finish - Standard size

Matte finish - Standard size

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Highlights

VeganVegan
Clean at SephoraClean at Sephora
Long-wearingLong-wearing
Cream FormulaCream Formula
Cruelty-FreeCruelty-Free

About the Product

Item 2640951

Only at Sephora
What it is: A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudgeproof, fade-resistant color and 24-hour wear.

Highlighted Ingredients:
- Spherical Blurring Pigments: Create a smooth, even finish that won't emphasize texture or fine lines.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This primer-infused eyeshadow has an airy, whipped texture that dries to a budge-proof, soft-focus powder finish. With ample playtime, the multiuse formula can be used as a quick wash of color, layered and blended together, as an eyeliner, or as an eyeshadow base—no caking or patchiness.



CLEAN at Sephora is our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing on effectiveness.
-Spherical Blurring Pigments: Create a smooth, even finish that won't emphasize texture or fine lines.

Isododecane, Mica, Lauroyl Lysine, Dextrin Palmitate, Silica Dimethyl Silylate, Cera Microcristallina (Microcrystalline Wax, Cire Microcristalline), Synthetic Fluorphlogopite, Zinc Stearate, Octyldodecanol, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax Extract, Cire De Candelilla), Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Styrene/Isoprene Copolymer, Cetyl Dimethicone, Dimethicone, Silica, Dicalcium Phosphate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Laureth-4, Bht, Tin Oxide, Ci 77491 (Iron Oxides), Ci 77510 (Ferric Ferrocyanide), Ci 77891 (Titanium Dioxide).

The list of ingredients is subject to change, please consult the packaging of the product purchased.
Suggested Usage:
To wear as a shadow:
-Squeeze a pea-size amount onto the back of the hand, fingertips, or directly onto a brush.
-Gently pat over the lid using a finger; or use a dense shadow brush to swipe over lids, beginning at the center and blending outwards.
-Add additional layers to deepen color or blend multiple colors together to create desired look.
-Paint It Up has 20 to 30 seconds of play time to build, layer, and blend before setting into place.

To wear as an eyeliner:
-Pick up a small amount of Paint It Up with an angled eyeliner brush.
-Use short strokes to stamp the color along the lash line.
-Smudge for a smoky look or extend to the outer corners to create a wing.

Pro tip:
-Apply as a base before eyeshadow to smooth and even lids, intensify color, and extend wear time.

Recycling Instructions:
-All GXVE BY GWEN STEFANI outer cartons are 100 percent recyclable.
-Primary containers are made with sustainable materials, including 30 percent or higher PCR (post-consumer recycled) plastic or glass.

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GXVE (/giv/) BY GWEN STEFANI is amped-up color—cleanly formulated—with performance that won’t miss a beat. For Gwen, makeup is unleashing creativity and sharing inspiration with a dialed-in community. GXVE is a lineup of elevated classics inspired by her signature looks. Made for any role you want to play.

Shop all GXVE BY GWEN STEFANI