Light Eye Makeup

What it is: A bestselling cream eyeshadow stick that glides on with ease and lasts for 24 hours.

What Else You Need to Know: Prime, define, or highlight with buildable shadow shades and three finishes to complement all skin tones, eye shapes, and looks. The creamy, blendable stick glides on tug-free. The waterproof, long-lasting, color-true formula stays put for 24 hours without settling, creasing, smudging, or flaking.

What it is: A precision gel liner that glides on, blends like a dream, and boasts budge-proof wear.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Works like a pencil, holds like a gel. This clean eyeliner gives you the flexibility to create a range of looks: blend it out for a smoky effect or subtly hug the lash line.

What it is: A clean, volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating even the most sensitive eyes.

Formulation Type: Volumizing

Highlighted Ingredients:
- Arginine: Supports stronger, healthier-looking lashes.
- Provitamin B5: Nourishes to promote thicker-looking lashes.
- Weightless Wax Blend: Adds full, flexible body without the weight.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: The violin-shaped brush thickens and defines lashes from root to tip with fluffy, flexible fullness you can’t miss. It is also ophthalmologist tested and safe for sensitive eyes and contact lens wearers.

What it is: A clean, bold, and creamy pigment paint that was created for use on the eyes, lips, cheeks, and body.

Highlighted Ingredients:
- Plant Squalane: Protects and softens skin.
- Hyaluronic Acid: Provides skin-loving hydration.
- Maracula Extract: Nourishes, hydrates, cares for, and calms skin.

Ingredient Callouts: This product is vegan.

What Else You Need to Know: These easy-to-use, bold, long-wearing pigments provide endless creativity. The range of opaque mattes and sheer shimmers swipes on easily for a smooth, comfortable, budgeproof finish. These shades are inspired by Gaga’s love for art and are a new way to makeup.

What it is: A plant-based lash enhancing serum with clinically tested phytoactives that promote longer, thicker looking lashes.

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Trifolium Pratense/Vigna Radiata Extract: Shows modulation of IGF1, BMP4, PDGF-A, DHT, and SMC3 during in-vitro testing.
- Acetyl Tetrapeptide-3 (Biomimetic Amino Acid Peptide): Helps support cellular matrices.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What it is:
A multitasking pencil that works as a brow and facial highlighter, a concealer, or an ideal priming base for eyeshadow.

What it does:
This portable pencil does the work of five makeup bag must-haves in one convenient tool. Use it to conceal blemishes, dark circles, and flaws, or to highlight the brow, face, and eyes. Cover brow hairs as they grow back in, line your lips, or use as an eyeshadow primer for lids. The Pro Pencil does it all.