red mascara

What it is: A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.

Highlighted Ingredients:
- Lash-Lifting Polymer: Lifts and holds lashes.
- Carnauba Wax and Microcrystalline Wax: Add body and texture to the formula for volume and length.
- Kerestore™: Creates a super-strong conditioning effect on individual hair fibers to create a thicker look and feel on lashes.

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.

Formulation Type: Volumizing and Lengthening

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: The ultra-black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes. The dual-shape brush has short and long bristles to lengthen and separate lashe

What it is: A mini, vegan, clean mascara that does it all—visibly volumizes, defines, lengthens, lifts, and wears all day.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Lacquer Tree and Rice Bran Waxes: Lighter-weight alternatives to beeswax that keep the lashes looking lifted.
- Castor Oil: Promotes thicker and longer-looking lashes.
- Argan Oil: Softens, conditions, and encourages thicker-looking lashes.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What it is: A lash-lengthening and conditioning serum-infused mascara that's highly pigmented, perfect for all lash types, and suitable for all-day, comfortable wear.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Red Clover Extract: Conditions, strengthens, and promotes healthier-looking lashes.
- Panthenol: Promotes the appearance of fuller, longer, and more-enhanced voluminous lashes.
- Biotinoyl Tripeptide-1: Nourishes and supports healthier-, fuller-looking lashes.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What it is: An ultra-black and buildable weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted volume.

Formulation Type: Volumizing, Curling

What Else You Need to Know: Enter a new dimension of volume with this mascara that features a double-sided silicone brush to lift and curl lashes and is enriched with gravity defying wax for a 12-hour volume effect.

Clinical Results: On the panels that tested the LOVE THE LIFT mascara:
- 100% of women found that the lashes are instantly curled
- 95% of women found that their lashes were instantly lifted
- 95% of women found that this mascara gave their lashes buildable volume

What it is: A tinted lash serum mascara with Platinum Lash Serum Cocktail for fuller, stronger lashes.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Jojoba Seed Oil: Hydrates, strengthens, and protects lashes.

- Vitamin E: Natural preservative that also acts as an emollient and antioxidant.

- Biotin: Nourishes hair and lashes.

What it is: Lifting and lengthening mascara for full, feathered lashes in a flash.

Formulation Type: Lengthening

Highlighted Ingredients: 
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.

- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.

- Hydra-Mineral Complex: Rich in minerals for lash strengthening.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.

What it is: An ultra-black and buildable, weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted-volume effect.

Formulation Type: Volumizing, Curling

What Else You Need to Know: Enter a new dimension of volume with the Love The Lift Mascara, featuring a double-sided silicon brush that lifts and curls lashes, enriched with gravity-defying wax for up to 12-hour-volume effect.

Clinical Results: On the panels that tested the Love The Lift mascara:
- 100% of women found that the lashes are instantly curled
- 95% of women found that their lashes were instantly lifted
- 95% of women found that this mascara gave their lashes buildable volume

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.

Formulation Type: Volumizing, Curling, Lengthening

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: The ultra-black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes. The dual shaped brush has short and long bristles to lengthen and separat

What it is: A volumizing mascara with orange peel fibers and fortifying ingredients for instant maxed-out volume and visibly thicker lashes in as little as eight weeks.

Formulation Type: Volumizing

Highlighted Ingredients:
- Up-cycled Orange Peel Cellulose Fibers: Adhere to lashes to quickly build volume.
- Micro-algae Complex: Fortifies to promote thicker-, healthier-looking lashes over time

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This vegan mascara has a plant-based brush with dual reservoirs for even application and maximum volume.