Purple Lip Liner

What it is: A super creamy, waterproof lip liner that glides on like a balm to define lips—in the same 10 rich, made-to-match shades as the Kind Words Matte Lipstick.

Formulation Type: Lip Liner

Benefits: Hydrating and Long-wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Define and shape lips with one-swipe color and a soft matte finish. With an incredibly smooth, balm-like glide that won’t skip or tug, this waterproof liner not only stays put all day without smudging

What it is: A waterproof, ultra-pigmented creamy pencil that precisely defines, sculpts, and fills lips.

Formulation Type: Lip Liner

Benefits: Long-wearing

Highlighted Ingredients:
- Vitamins C and E: Provides antioxidant protection.
- Cottonseed and Olive Oils: Condition lips.
- Carnauba and Candelilla Waxes: Provides comfort and wear.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else Yo

What it is: AA clean, comfortable, creamy lipstick that wraps lips in moisturizing mango seed oil, lip boosting peptides and high-impact color.

Formulation Type: Lipstick, Lip Liner

Benefits: Hydrating

Highlighted Ingredients:

- Mango Seed Oil: Moisturizes and nourishes.

- Lip Boosting Peptides: Enhance natural volume.

- Hyaluronic Filling Spheres: Naturally plump and firm the look of lips and provide comfort and long-lasting hydration.

What it is:

Define your lips with the perfect color match. A creamy, no bleed, waterproof lip liner that wears up to 16 hours and comes in 25 versatile shades.

What Else You Need To Know:

This hydrating, creamy lip pencil prevents lip color from feathering out of bounds and never feels dry or cakey. Made with vitamin E and jojoba oil, it nourishes lips every time you apply. Plus, its smudge-proof, waterproof formula ensures your lip color won't budge, even when eating or drinking.

What it is:
A highly pigmented wooden lip liner pencil that sharply defines lips with smooth, comfortable, budge-proof, laser-focus precision.

What it does:
The Precision Lip Liner offers laser-focus precision sharply defines with comfort. Highly pigmented matte color glides on smoothly to create shape, definition and various lip effects. Wooden sharpenable pencil allows for clean, well-defined application. Wide shade range to ensure a perfect match.

What it is: A versatile dual-ended, creamy gel eyeliner that delivers rich color and waterproof wear without fading or creasing for up to 24 hours.

What Else You Need to Know: This dual-ended gel eyeliner combines a pencil tip with a soft blending brush to glide graphic lines for a sharp eyeliner look, or blend the texture into a smokey liner look. Blend, smudge, or wing within seconds before the color firmly locks down and lasts all day without smudging.

What it is: A lightweight + long-lasting liquid lipstick that delivers instant shine, glossy lips, and highly pigmented color that stays on for up to 16 hours.

Formulation Type: Liquid Lipstick

Ingredient Callouts: It is also vegan and cruelty-free.

What it is: An ultra-violet, anti-brass nourishing hair mask that neutralizes brassy and yellow undertones in lightened, cool blonde, bleached, or grey hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Color Safe
- Brassiness
- Color Fading