Purple Gray Lipstick

What it is: A bestselling, creamy, weightless, liquid lipstick that coats your lips in flawless color to become a transfer-proof, full-coverage, last-all-day stain.

Formulation Type: Lipstick

Benefits: Hydrating, Long wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This creamy formula is formulated with avocado oil and transforms into a veil of soft, comfortable, velvet pigment, with

What it is: A lipstick with richly pigmented hues—from vibrant nudes to fierce reds and berries—that pop on darker skin tones, enveloping lips in decadent, head-turning color.

Formulation Type: Lipstick

Benefits: Hydrating

Highlighted Ingredients:
- Sunflower Seed Oil: Helps to replenish, strengthen, and soothe dry lips.
- Rosemary Leaf Extract: Nourishing antioxidant that is known for to soothe irritation.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-Free

What it is: A 100 percent vegan red lipstick formulated with an exclusive replacement for carmine, the industry's standard red pigment.
Formulation Type: Lipstick

Benefits: Hydrating

Highlighted Ingredients:
- Vegan Waxes: Innovative blend that mimic beeswax to nurture lips.
- High-Impact Pigments: Provide full coverage that glide on seamlessly and melt into lips.
- Hydrating Ingredients: Infused with mango seed butter, avocado oil, and argan oil to retain moisture.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.

Clinical Results: Based on a US consumer evaluation study of 31 women:
- 1

What it is: A lipstick delivering a luminous, sheer finish with a hydrating and lightweight texture.Highlighted Ingredients:
- Combination of Oils: For a high-shine finish, comfortable feel and glide-on application
- Jojoba Seed Oil: Helps smooth and soften dry lips.
- Vintage Peony Scent: for delightful floral notes of Peony and Freesia.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also silicone-free.

What it is: A pigmented, longwear lipstick with a creamy vegan formula infused with aloe vera and avocado oil that leaves lips feeling nourished and hydrated.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: With a new look and vegan formula, this hydrating lipstick gives you high-impact, long-lasting color in a single swipe. The collection includes 35 Los Angeles-inspired shades from sheer pink and everyday nude to bold red in three moisturizing, vibrant finishes: cream, matte, and shine.

What it is: A sheer matte lipstick that delivers buildable lip color with a blurred, soft-focus effect.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:
- Wild Mango Butter: Rich in vitamin E.

Ingredient Callouts: Free of phthalates, retinyl palmitate, coal tar, sulfates SLS & SLES, triclocarban, and triclosan.

What Else You Need to Know: This formula’s glide-on sensorial texture ensures an immensely smooth, easy application. Thanks to mango butter that’s rich in vitamin E, this lipstick envelops lips in weightless comfort where initial hydration is preserved for up to 24 hours along with up to 12 hours of wear.

This couture formula co