Protein Hair Masks

What it is: A deeply hydrating protein hair mask that can be used as a pre- or post-wash treatment, to strengthen, soften, and add shine to dry, damaged hair.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Medium and Thick

Hair Concerns:
- Dryness
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Blended with quinoa and proteins to hydrate dry hair
- Softens, strengthens, and adds shine
- Can be used as a pre- or post-wash deep protein treatment

Highlighted Ingredients:
- Gold Quinoa: A complex blend of amino acids to repair, hydrate, and protect against external aggressors.
- Hydrolyzed Wheat Protein: A vegetable protein that seals the hair cuticle to

What it is: A protein-rich, argan-oil-infused hair mask that restores and helps repair dry, weakened hair to improve texture, elasticity, and manageability.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Damage, Split Ends, and Breakage
- Dryness

What it is: An ultra-hydrating mask that prevents breakage and restores elasticity, allowing hair to grow longer.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Damage, Split Ends, and Breakage

Key Benefits:
- Strengthens strands from the inside out
- Encourages length by preventing breakage
- Provides intense hydration

What it is: A mask that helps restore hydration, repair damage, and add shine to fine/medium hair with shea butter, panthenol, and hydrolyzed keratin.

Hair Type: Fine and Medium

Hair Texture: Straight, Wavy, and Curly

Hair Concerns:
- Dryness
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Provides hydration for dry, damaged hair
- Strengthens with proteins to prevent breakage
- Leaves hair healthy with a shiny finish

Highlighted Ingredients:
- Shea Butter: Hydrates, softens, and conditions dry, over-processed hair.
- Panthenol: Restores shine while improving overall strength of hair strands.

What it is: A powerful pre-wash formula that repairs and regenerates even the driest, most damaged, or over-processed hair, leaving it soft, silky, healthy, and strong.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Damage, Split Ends, and Breakage
- Scalp Buildup

What it is: An intensely rich, smoothing mask for thick, unruly, and coarse hair that conditions, detangles, softens, and defrizzes hair, making it silky and easy to manage.

Hair Type: Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Frizz
- Straightening and Smoothing

What it is:A visibly thickening, breakage-reducing, volume-boosting mask that gives thinning hair the hydration it needs without weighing it down.

Hair Type: Fine and Medium

Hair Texture: Straight, Wavy, and Curly

Hair Concerns:
- Thinning
- Dryness
- Volumizing

What it is: A mask that helps relink broken bonds, detangle, soften, and strengthen strands for smoother and visibly healthier hair.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Damage, Split Ends, and Breakage
- Straightening and Smoothing

Key Benefits:
- Relinks broken bonds
- Strengthens strands
- Detangles and softens hair

Highlighted Ingredients:
- Amino-Bond Complex: Relinks broken protein bonds in the hair.
- Mafura Butter: A rich butter that can help to restore damaged hair and prevent breakage.
- Manketti Seed Oil: Contains vitamin E which provides moisturization and protection.

Ingredient Callouts:

What it is: A 15X award-winning intensely conditioning mask that delivers a balance of protein and moisture to help support and strengthen dry, damaged hair.

Key Benefits:
- Protein-rich and moisturizing ingredients strengthen hair and help prevent future damage
- Decadently creamy mask leaves hair soft and silky without weighing it down
- Created for dry, damaged, brittle, or over-processed hair of all hair types and textures

Highlighted Ingredients:
- Plant Proteins: Replenish missing keratin molecules to strengthen and care for the hair shaft.
- Algae Extract: Provides a potent dose of antioxidants to help nourish and protect hair.
- Rosehip and Sweet Almond Oils: Provide essential fatty acids that lock in moisture and

What it is: An intensive, nutrient-rich mask that restores softness, shine, and body to dry, overworked hair with every application.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Frizz
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Provides intense moisture and nourishment
- Rebuilds and fortifies hair fibers
- Improves hair elasticity

Highlighted Ingredients:
- Bio-Restorative Complex (Biotin, Plant Collagen, Caffeine, and Niacinamide): Penetrates the hair cuticle to fortify, nourish, and strengthen.
- Baobab Tree Oil: Delivers vitamins A, D, E, and F along with antioxidant protection from damaging and drying free radicals