Natural Hair Styling Products

What it is: A next-generation, weightless oil blend that targets hair bonds to seal cuticles, add shine, and help hair look and feel healthier.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Frizz
- Shine

Key Benefits:
- Tames Frizz
- Seals Split Ends
- Repairs Damage

Highlighted Ingredients:
- Vegan Keratin (Chickpea, Quinoa, and Lentil Proteins): Penetrates the hair shaft to fortify its structure.
- Castor Oil Blend: Seals cuticles and smooths down split ends.
- Sea Buckthorn Oil: Nourishes strands and adds softness and shine.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and s

What it is: A medium-hold paste that leaves hair looking natural and styled, not stiff or shapeless.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Hold & Style Extending
- Shine

Key Benefits:
- Adds texture, definition, and all-day hold
- Creates flexible, natural-looking styles that last
- Has a natural finish

Ingredient Callouts: Free of parabens. It is also vegan.

What Else You Need to Know: Add texture and versatility that lasts all day with this medium-hold paste. Its anti-flaking formula contains active ingredients called "factors" that elevate your style and define the result, from extra moisture to e

What it is: A fast-drying touch-up spray that quickly covers roots and grays with microfine powder pigments.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- UV Protection
- Color Safe
- Color Fading

Key Benefits:
- Quickly covers grays and roots
- Blends seamlessly for natural-looking coverage
- Absorbs dirt and oil

What it is: A serum that supplements natural oils lacking in curly and coily hair for instantly silky, defined, frizz-free results.

Hair Type: Fine, Medium, and Thick

Hair Texture: Wavy, Curly, and Coily

Hair Concerns:
- Curl-Enhancing
- Frizz
- Color Safe

What it is: A heat-activated, blow-dry spray that gives shape memory, volume, and definition to hair while providing a lightweight finish and natural feel.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Hold
- Straightening and Smoothing
- Volumizing

Key Benefits:
- A heat-activated spray that gives shape and memory to the hair
- Adds volume, body, and definition
- Leaves hair with a soft texture and natural feel

What Else You Need to Know: This stylist-loved spray uses heat exposure to shape and style hair any way desired.

What it is: A lightweight glossing gel for wavy and curly hair that shapes, shines, and defines while providing natural hold and all-day memory.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, and Wavy

Hair Concerns:
- Curl Enhancing
- Shine
- Frizz

What it is: A lightweight styling spray specifically designed to define and enhance natural waves while reducing frizz without crunchiness.

Hair Type: Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Frizz

Key Benefits:
- Tames frizz
- Defines waves
- Moisturizes

Highlighted Ingredients:
- Linseeds and Chia Seeds: Lock in moisture and help prevent breakage.
- Aloe Vera: Soothes, moisturizes, and rejuvenates hair.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, an