Mascara For Stubborn Lashes

What it is: A nurturing eyelash primer that maximizes mascara results for major lash lift and the appearance of longer, thicker, and more volumized lashes.

Highlighted Ingredients:
- Vitamin E: Conditions eyelashes.

Ingredient Callouts: Free of sulfates SLS and SLES, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances.

What Else You Need to Know: This iconic lash primer evenly separates and coats eyelashes with a nourishing, conditioning formula to maximize the results of your mascara.

What it is:
A waterproof, intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Now in a waterproof formula, Better Than Sex Waterproof mascara has a volumizing formula with added high-performance and water-resistant polymers for waterproof, sweat-proof, play-proof wear.

What it is:
A game-changing mascara that gives lashes the appearance of volume, length, and elastic stretch in just one coat.

What it does:
Developed with plastic surgeons, Superhero™ mascara is like skin care for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning coat of support and color for the strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins, and peptides combined with super black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips.

What it is: A clean mascara that lifts, lengthens and creates volume. Formulated with nourishing ingredients that condition and leave lashes full and flexible.

Formulation Type: Lengthening

Highlighted Ingredients:
-Beeswax: Allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.
- Shea Butter: Moisturizing and nourishing, it also creates a silky, smooth texture.
- Hydra-Mineral Complex: Rich in minerals for lash strengthening.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This formula uses nourishing shea butter, beeswax and our hydra-mineral complex to lift and separate every lash.

What it is: A mini mascara that targets every single lash for instant lift, length, and fanned-out volume without clumps.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- White Tea Extract: An antioxidant-rich ingredient that conditions and cares for lashes.

Ingredient Callouts: Free of mineral oil and sulfates SLS & SLES.

What Else You Need to Know: This mascara has a curved wand that pushes up and fans out lashes for an open-eye effect with up to 24 hours of lasting power. 360 micro-size bristles grab and lengthen every lash from root to tip (no matter how small), while the lightweight gel formula leaves the lashes feathery soft—without flaking, clumping, or smudging.

What it is: A vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient active works to define curl using memory hold (it memorizes the wave of your lash!) while leaving lashes touchably soft. Proven technology helps keep lashes lifted and curled.
- Castor Oil Blend: To help keep lashes healthy, strong, and conditioned.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The breakthrough Triple-Wave Wand has three flexible, sus

What it is: A lengthening and volumizing mascara designed to deliver sexy, extension-effect lashes that curl with every coat.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- Biotin: Supports strong, healthy-looking lashes.
- Collagen: Visibly boosts lash volume.
- Peptides: Enhance the look of lash length and fullness.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: Meet the ultimate mascara, a formula for extension-effect lashes that curl with every coat. Create extreme volume while lengthening and sculpting your lashes from root to tip—without any flaking, clumping, or smudging.

What it is: An ultra-black and buildable, weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted-volume effect.

Formulation Type: Volumizing, Curling

What Else You Need to Know: Enter a new dimension of volume with the Love The Lift Mascara, featuring a double-sided silicon brush that lifts and curls lashes, enriched with gravity-defying wax for up to 12-hour-volume effect.

Clinical Results: On the panels that tested the Love The Lift mascara:
- 100% of women found that the lashes are instantly curled
- 95% of women found that their lashes were instantly lifted
- 95% of women found that this mascara gave their lashes buildable volume