Gentle Shampoos

What it is: A luxe, creamy shampoo that's mild enough for daily cleansing.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Dryness

Key Benefits:
- Hydrates
- Adds shine
- Color-safe

Highlighted Ingredients:
- Avocado Oil: Moisturizes hair.

What it is: A gentle, hypoallergenic, dermatologist-approved shampoo with nourishing and soothing ingredients—and without fragrance or essential oils.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Shine
- Color Safe

Key Benefits:
- Gentle and free of essential oils
- Soothes the skin
- Calms, nourishes, and hydrates

Formulation: Liquid

Highlighted Ingredients:
- Aloe Vera: Contains vitamins and minerals known to provide antimicrobial and irritation-minimizing benefits.
- Oat Milk: Contains polysaccharides and is rich in omega-6 fatty acids and vitamin B.

What it is: A nutrient-rich, juice-inspired shampoo packed with vitamins and minerals to support healthy hair and scalp and a unique papaya enzyme known to help balance oil production.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Oiliness
- Shine
- Color Safe

Key Benefits:
- Cleanses and nourishes hair with vitamins and minerals
- Helps balance oil production with papaya enzymes
- Clean and naturally derived, formulated 6-free™, and made with Briogeo’s proprietary NOVA Complex®, which supports healthy hair

Highlighted Ingredients:
- Papaya Enzymes: Naturally derived enzymes that are known to help balance oil.

What it is: A balancing, cleansing shampoo that removes scalp buildup and hydrates hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Anti-Aging
- Dryness
- Thinning

Key Benefits:
- Helps to deeply cleanse the scalp, while infusing hair with hydration and vitality
- Helps remove buildup, minimize irritation, and relieve a dry, itchy scalp
- Color-safe and keratin-safe

Highlighted Ingredients:
- Hyaluronic Acid (Seven Molecular Weights): Delivers multilevel hydration to the scalp and hair.
- Niacinamide and Panthenol: Vitamin B3 and B5 helps strengthen the scalp's protective barrier.
- Plant Surfactants: Gentle, non-st

What it is: A lightweight, sulfate-free shampoo that enhances volume and restores movement to flat, fine, and color-treated hair.

Hair Type: Straight

Hair Texture: Fine

Hair Concerns:
- Oiliness
- Volumizing
- Color Safe

Key Benefits:
- Deeply cleanses to remove build-up
- Adds volume, movement, fullness, and structure
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle

Formulation: Liquid

What it is: A tone-correcting purple shampoo that intensely hydrates, strengthens, and counteracts brassiness, leaving strands beautifully vibrant and shiny.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Color Safe
- Brassiness

Key Benefits:
- Tones and counteracts brassiness
- Repairs damage and hydrates
- Enhances color depth and dimension

Highlighted Ingredients:
- Cactus Flower Extract: Helps prevent breakage, strengthen hair, and promote healthy hair and scalp.
- Quinoa Protein: Retains moisture and color while sealing the cuticle and aiding in hair growth.
- Moringa Leaf Extract: Penetrates hair shaft to

What it is: A color-safe, non-stripping clarifying shampoo with the K18PEPTIDE™ that removes 99% product buildup, 95% sebum, and 76% copper for detoxified, refreshed hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Damage/Split Ends/Breakage
- Scalp Buildup
- Color Safe

What it is: A creamy, silicone-free, and sulfate-free shampoo that hydrates fine, dry, color-treated hair.

Hair Type: Fine and Medium

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Shine
- Color Safe

What it is: A creamy and gentle shampoo that cleanses your scalp and hair, effortlessly removing dirt and buildup while leaving behind softness and hydration.

Hair Texture: Curly and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Flaky/Dry Scalp

Key Benefits:
- Removes buildup and dirt without stripping away moisture.
- Cleanses Hair and scalp while leaving hair hydrated.
- Hair is left healthy-looking and hydrated.

Highlighted Ingredients:
- Aloe and Honey: Natural humectants that attract hydration.
- Coconut Oil: Seals in hydration.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phtha