Colored Primers

What it is: A leave-in styling cream that prevents color fading with thermal protection up to 450°F.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Shine
- Color Safe
- Color Fading

Key Benefits:
- Preserves hair color and reduces chemical damage by prolonging the time needed between color treatments
- Protects against heat up to up to 450°F
- Is clean, naturally derived, formulated 6-free™, and made with proprietary NOVA Complex® to fortify, nourish, and protect

Highlighted Ingredients:
- Turkey Tail Mushroom Extract and Bamboo Leaf Extract (Color Protection Complex): Protect hair against color fade due to

What it is: A color-correcting makeup primer that quickly neutralizes redness and hydrates for up to 24 hours while extending makeup wear.

Finish: Natural

Skin Type: Normal, Oily, Dry, Combination

Concerns: Redness

Highlighted Ingredients:
- Ginseng: Known to protect, promote radiant-looking skin, and maintain a smooth complexion.

What Else You Need to Know: Neutralize redness all day with the Step 1 Primer Color Corrector - Redness Corrector. Green pigments correct red tones in skin for up to 24 hours, while vitamin B5 hydrates for up to 24 hours. Powered by ginseng, this formula works to make skin look more radiant and balance its texture.

What it is:
An innovative, three-in-one gel serum primer that color corrects, brightens, and smooths skin.

What it does:
Swirl your way to perfect skin in one step. This innovative, triple-swirled helix serum primes, color-corrects, brightens, and nourishes skin for a flawless face with no fuss.

The revolutionary product contains three color-correcting pigments to even out complexion: Green neutralizes redness and conceals blemishes. Lavender counteracts sallow undertones for a vibrant, energized look. Peach brightens, illuminates, and helps diminish the appearance of sun spots.

What it is: A mini color-correcting makeup primer that quickly neutralizes redness and hydrates for up to 24 hours while extending makeup wear.
Concerns: Dryness, Redness

Highlighted Ingredients:
- Ginseng: Known to protect and promote radiant-looking skin and maintain a smooth complexion.

What Else You Need to Know: Neutralize redness on the go with a travel-friendly version of MAKE UP FOR EVER’s bestselling primer. Perfect for addressing flushed skin or blemishes, its green pigments correct redness in skin for up to 24 hours.* This primer is powered by ginseng to help balance texture for a smooth and even makeup application. (*Instrumental test on 20 subjects.)

What it is: A radiant foundation primer that delivers up to 24 hours of hydration, enhances makeup, and leaves skin looking luminous.

Finish: Radiant

Formulation: Liquid

Highlighted Ingredients:
- Iris Extract: Brings comfort to the skin.
- Red Hibiscus Extract: Known for illuminating properties.
- Natural-Origin Hyaluronic Acid: Contains hydrating and plumping properties.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and contains less than one percent synthetic fragrance. It is also gluten-free.

What Else You Need to Know: The Dior For

What it is: A primer with a lightweight gel-in-cream texture that adds moisture and radiance to the complexion for skin that looks glowing and plumped up.

What Else You Need to Know: Reveal your natural radiance. With its hybrid gel-in-cream texture, this face primer revives skin radiance for up to 12 hours. What’s its superpower? A formula infused with intensely hydrating polyglutamic acid. As fresh as it is light, it melts into the skin for an immediate boost of hydration. Plus, with luminous micro-pigments, this illuminating primer creates a perfecting veil of light for a healthy, fresh-looking complexion.

It also makes foundation easier to apply and boosts skin radiance. Not only does it enhance makeup results, but it also improves hold

What it is: An innovative formula infused with castor oil to protect your hair and meadowfoam seed oil to prep your hair for any style.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Thinning
- Damage, Split Ends, and Breakage

Key Benefits:
- Conditions, protects, and preps the hair for styling
- High-performance styling formula
- Good-for-you formula

Highlighted Ingredients:
- Aloe Vera: Nourishes, hydrates, and is scalp-loving.
- Meadowfoam Seed Oil: Contains vitamin E and antioxidants to prep hair for styling.
- Amaranth Seed Extract: Strengthens and nourishes hair while addressing hair fall caused by breakage

What it is: A lightweight primer that detangles, protects against heat, and deeply hydrates for silky-smooth, incredibly touchable hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Heat Protection
- Shine