Bold Eyeshadows

What it is: A long-lasting, crease-proof liquid eyeshadow in multiple finishes with up to 16 hours of buildable color and a lightweight feel.

What Else You Need to Know: This liquid eyeshadow features pure color pigments in a water-infused formula for buildable, high-impact color that glides on smoothly and blends easily. The multipurpose applicator allows for a variety of bold eyeshadow, eyeliner, and smoky eye looks—no primer required.

Clinical Results: In a study conducted in 2013 with a panel of 65 women ages 20–50, for a one-week duration in France:
- 86.7% of women agree the product does not smudge after 16 hours of wear
- 92.3% of women agree the product has luminous color

What it is: A weightless shadow stick with an angled tip that glides seamlessly to deliver rich, crease-resistant pigment that lasts all day.

Benefits: Long-Wearing

Highlighted Ingredients:
- Upcycled Grape Extract: Zero-waste, antioxidant-rich ingredient that visibly reduces fine lines.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Art inspired—no artistry required. This new slant on eyeshadow melts into skin and moves with your lids. Use the flat side for a wash of all-over color, or the edge to line, define, and brighten. Available in a range of matte and shimmer shades for mixing, matching, and creating your own unique look.

Clinical Results:

What it is: A beginner-friendly, crease-resistant liquid shadow with a built-in brush for a long-wearing, glazed and glowing eye look in seconds.

What Else You Need to Know: The glaze and glow with this liquid shimmer eyeshadow includes a built-in brush for easy application. The buildable shades include two duo chrome and four shimmer shades for versatility.

What it is: A sparkling cream eyeshadow stick that goes on smoothly and lasts all day—just swipe and go.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This weightless, creamy eyeshadow stick illuminates and visibly awakens eyes with a soft wash of sparkling color that doesn’t crease and stays color true. The creamy formula doesn’t tug your delicate eye area and wears for up to 12 hours.

What it is: A colorful collection of four glitter and shimmer shades that delivers show-stopping glamour to eyes.

What Else You Need to Know: Teleport eyes to glamorous new galaxies with the Interstellar Icon palette, starring an electric turquoise, golden champagne, deep shimmering burgundy, and rich golden rose. Create a bold bouquet of multidimensional eye looks with Risque Rose, a quad with rich fuchsia, molten rose gold, holographic silver lavender, and matte deep brown.

What it is: An all-matte, neutral palette with iconic pigmented formulas that effortlessly sculpt and blend to create everyday-to-dramatic looks.

Ingredient Callouts: Free of parabens and mineral oil. These products are also cruelty-free.

What Else You Need to Know: These matte shades have the buttery-soft, signature texture you’ve come to love from NATASHA DENONA, ensuring effortless blending and layering to create any look. Shades Fair and Light come in the lightweight Silky Matte formula, ensuring a smooth, highly pigmented, and even application. The remaining shades—Medium, Deep, and Black—come in the iconic, rich, and buttery Creamy Matte formula. The ultimate go-to for no-makeup-makeup looks, simple everyday looks,

What it is: A palette that includes five shades and allows you to complete a whole look on the go.

Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.

What Else You Need to Know: This ultimate palette features five essential shades to create Natasha Denona’s signature, smokey cat eye. It includes creamy mattes and a highly foiled metallic, perfect for bold and defined looks with a pop of dramatic glam. This is also the first and only mini palette to include the supremely rich and velvety Blackest Black Eyeshadow.