Berry Shade Lipsticks

What it is: A full-pigment lipstick with brilliant color, control, and comfort for velvety-soft, intensely rich lips that last.
Formulation Type: Lipstick

Benefits: Long-wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free and comes in recyclable packaging.

What Else You Need to Know: Matte & Satin Velvet Lipstick is perfection in a single swipe: brilliantly pigmented and insanely smooth glide-on, 18 stunning new shades in two featherlight finishes.

What it is: A next-gen weightless matte lipstick that’s super comfortable with a soft, suede-like feel and a soft-focus finish.

Formulation Type: Lipstick

Benefits: Hydrating, Long-wearing

Ingredient Callouts: These products are cruelty-free.

What Else You Need to Know: The ultra-comfortable, non-drying formula features duo seed oil, which moisturizes and softens lips for a super-sensorial, addictive glide. Blur-filter technology in the form of smoothing gels offers smooth-matte, soft-focus coverage in a single stroke. Twenty gorgeous shades serve all skin tones.

What it is: A lipstick with richly pigmented hues—from vibrant nudes to fierce reds and berries—that pop on darker skin tones, enveloping lips in decadent, head-turning color.

Formulation Type: Lipstick

Benefits: Hydrating

Highlighted Ingredients:
- Sunflower Seed Oil: Helps to replenish, strengthen, and soothe dry lips.
- Rosemary Leaf Extract: Nourishing antioxidant that is known for to soothe irritation.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-Free

What it is: A lip-and-cheek stain that has pink-lemonade tint.

Formulation Type: Lip Stain

What Else You Need to Know: This precise applicator glides on a fresh, flattering color that lasts all day (no touch-ups needed). The non-drying formula applies and builds easily and feels lightweight and comfortable on lips. It has a natural-looking, sheer hint of tint or can be layered for more vibrant, smooch-proof color.

What it is: A fully loaded, nude cocoa color designed to be universally flattering, delivering insane payoff and a bold, buttery texture.

Formulation Type: Lipstick

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: Ditch those basic, boring nudes and indulge in this ultra-decadent, chocolate-scented, rich, and creamy lipstick. These fully loaded, medium-to-full coverage nudes were designed to be flattering on all skin tones while delivering insane payoff in a buttery texture.