Heart-Shaped Lipstick

What it is: A kiss-proof, transfer-proof, and waterproof liquid lipstick with up to 24 hours of weightless wear and rich, matte color.

Formulation Type: Liquid Lipstick

Benefits: Hydrating, Long-wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, and triclosan.

What Else You Need to Know: This good-for-lips formula comes packed with nutrients like passionfruit oil, coconut oil, and shea butter for a comfortable, next-to-naked feel. No bleeding, no feathering, and no touch-ups needed.

What it is: A liquid lipstick that provides a rush of pigment-soaked color in a velvety, matte finish.

What Else You Need to Know: For those who prefer timeless glamour to all-out flash, matte reigns supreme. M∙A∙C puts its twist on this classic texture with long-wearing, robustly saturated shades of Retro Matte Liquid Lip Colour.

What it is: Hourglass introduces Red 0, a 100% vegan special edition shade featuring its namesake ingredient.

Formulation Type: Lipstick

Benefits: Long-wearing

Highlighted Ingredients:
- Red 0: A patent-pending vegan replacement for carmine.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Hourglass is proud to introduce Red 0, a patent-pending vegan replacement for carmine (the beauty industry’s go-to red pigment produced from crushed female insects). Red 0 gives this lipstick its brilliant red hue.

What it is: A lipstick with richly pigmented hues—from vibrant nudes to fierce reds and berries—that pop on darker skin tones, enveloping lips in decadent, head-turning color.

Formulation Type: Lipstick

Benefits: Hydrating

Highlighted Ingredients:
- Sunflower Seed Oil: Helps to replenish, strengthen, and soothe dry lips.
- Rosemary Leaf Extract: Nourishing antioxidant that is known for to soothe irritation.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-Free

What it is: A lightweight, blurring formula that adds a subtle blush of color to enhance your natural lips.

Formulation Type: Lipstick / Lip Balm & Treatment

Benefits: Hydrating

Highlighted Ingredients:
- Coconut Emollient: Moisturizes and nourishes lips.
- Tocopheryl Acetate: Leaves lips looking and feeling conditioned.
- Patented Blurring Technology: Reduces the look of fine lines.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable p

What it is: A dual-ended lipstick that provides versatility in the look and feel of your lips and addresses texture to help smooth, soften, and hydrate.

Formulation Type: Lip Gloss / Liquid Lipstick

Benefits: Hydrating, Long-wearing

Highlighted Ingredients:
- Hyaluronic Acid and White Lupin Extract: Help to hydrate and firm.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: