universally flattering eye makeup

Sephora customers often prefer the following products when searching for universally flattering eye makeup.

The best eye makeup for everyone is the kind that looks good on everyone. If you're looking for a way to make your eyes look bigger and brighter, there are plenty of ways to do it. Here are some of the best universally flattering eye makeup products.

tarteFake Awake Eye Highlighter

Size: 0.007 oz/ 0.21 mL·ITEM: 1900984

Color: Universal Nude

402 Reviews

$24.00

I like to add it to my water lines for the appearance of a wider eye and it's perfect. Such a flattering shade and glides on silly smooth....Very natural looking, flattering for mature eyes, if you try to brighten and enlarge the size of your eyes....Great for mature eyes

What it is: A tug-proof gel eyeliner in a universally flattering nude and white highlighter shade.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and triclosan. It is also cruelty-free.

What Else You Need to Know: This product is vegan, dermatologist and ophthalmologist tested, and is safe for contact lens wearers.

Urban DecayEyeshadow Primer Potion

Size: 0.33 oz / 10 mL·ITEM: 1941277

Color: Sin - subtle pale nude shimmer

11.5K Reviews

$28.00

IT's perfect for your eye makeups!!!...Love it - helps my shadow stay put all day, no creases, and is a universally flattering color! Definitely a must

What it is: An award-winning nude eyeshadow primer that ensures vibrant, crease-free wear for up to 24 hours.


Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.


What Else You Need to Know: This long-lasting eye makeup base keeps eyeshadow crease-free, eye color vibrant, and application smooth. Formulated with polymer technology, this vegan beauty eyelid primer serves as the perfect eyeliner or eyeshadow base, filling in any surface imperfections and prepping lids for all-day wear.

HourglassScattered Light Glitter Eye Shadow

Size: 0.12 oz/ 3.5 g·ITEM: 2087682

Color: Aura - pink

480 Reviews

$30.00

Gold is universally flattering!...A refreshing take on the pressed shimmer pigment concept, these shades actually contain sparse shimmer particles of various tones to create a multi-dimensional look and be more universally flattering. It's softer than others I've tried, and slightly more sheer.

What it is:
A weightless, micro-glitter eyeshadow infused with light-reflecting pearls to create high-impact, sparkling eyes.

What it does:
This eyeshadow is infused with refined micro-glitter for a sophisticated, sparkling finish, and features multifaceted pearls that capture and reflect light for brilliant, multidimensional eye looks. It comes in a range of light-catching shades that are buildable from a sheer, crystal-like shimmer to an opaque, prismatic glitter finish. Its weightless formula glides across lids and dries down for smooth, comfortable wear.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
“This is a new, sophisticated take on traditional g

$62.00

I tried it on immediately overtop my existing eye makeup and it is so smooth, blends with no effort and is a stunner. ...A must-have for all MUAs and makeup newbies!

What it is: An alluring eye quartet helps you create a limitless wardrobe of sensuously sun-sculpted eye looks.

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is also cruelty-free.

What Else You Need to Know: This radiant quartet of eye shadows contains strong, long-wearing formulas that are formulated to stay put, while the versatile finishes sculpt and define glamorously glowing, sun-kissed looks. It helps you achieve bronzed beauty effortlessly with this wearable and universally flattering array.

This Set Contains:
- 4 x 0.045 oz/ 1.3 g Eyeshadows in Nude Solaris (pale-golden shimmer), Velvet Eclipse (charcoal-brown matte), Sunset Taupe (warm-taupe matte), Gilded Glamour (golden-c

$60.00

Amazing creamy powder formula. So flattering on mature or wrinkly eyes! A beautiful satin matte finish....Soft, blend like a dream, flattering for all skin types and ages. Not flat mattes!

What it is: A nude eyeshadow palette with two easy-to-wear, satin-matte eye looks—one cool, one warm—with a creamy, velvet formula that is smoothing and flattering for all.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: This palette includes three cool, caramel-brown shades and three warm, bronze shades for a universally flattering nude-toned, smokey eye look.

$65.00

A versatile palette for face, eyes, lips, and brows - it’s got so many flattering shades to play with. ...Minimal lasting power on eyes...The formula irritates my eyes but rhe lasting power on my lids is the biggest drawback for sure.

What it is: A multiuse, talc-free palette with velvet pomades and oil-absorbing powders that define eyes, brows, cheeks, and lips in shades of berries and mauves.

Highlighted Ingredients:
- Upsalite: Absorbs oil, smooths the look of texture, and ensures lasting wear.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Create a range of looks, from natural to bold, with this essential, everyday face and eye palette. It contains 10 soft, buildable, wearable, an

$62.00

There’s no fall out at all, which surprised me because I was able to do my face before my eye makeup. I’d definitely recommend this to everyone!...I love how this eye shadow and the shimmer. I feel like my skin and eyes look like I'm glowing with the shimmer.

What it is: A palette of ultra-versatile, universally flattering warm bronze eyeshadows in glitter, pearl shimmer, and buildable matte finishes.

What Else You Need to Know: Burnished bronze and copper shades span an array of finishes ranging from crystalline sparkle to buildable, creamy matte. The luxe oil-enriched powder formula glides on a silky, even layer of intensely saturated color in a single swipe for a seductively sultry look. This palette is designed for both aspirational artistry and everyday wear.

PAT McGRATH LABSFetishEYES™ Longwear Liquid Eyeshadow

Size: .20 oz / 6.1 mL·ITEM: 2699452

Color: Bronze Bijoux - luminous warm bronze with sparking gold pearl

17 Reviews

$32.00

this product is really good but very very glittery. it’s difficult to diffuse on the eye, i would recommend putting a little on your hand and blending it out with a brush first. a little goes a long way!...I was wanting a liquid eye shadow for my wedding. It worked well had great hold.

What it is: A lightweight, ultra-buildable, long-lasting liquid eyeshadow in radiant metallics.

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.

What Else You Need to Know: A luxurious lightweight scrim of shimmering color that adheres onto lids without creasing. These liquid eyeshadows are infused with squalene for added comfort. The formula’s ultrafine pigments provide a silky, ultra-blendable feel that applies effortlessly. They are universally flattering, vibrant pigments that deliver supremely multidimensional color.

$128.00

The color story is pinks, golds and warm browns, which is pretty universally flattering. The shadows perform beautifully with and without a primer, and the shimmers are so stunning. ...I can see this color being very flattering across all skin tones. Astral Gilded Aura 10/10: the winner in the palette.

What it is: A seductive eyeshadow palette of 10 couture colors presented in five luxurious finishes for transformative eye artistry and flirtatious looks.

NATASHA DENONAMini Xenon Eyeshadow Palette

ITEM: 2486611

Size: 5 x 0.028 oz/ 0.8 g

133 Reviews

$27.00

(Don't get me wrong, those shades are stunning too and more universally flattering, but I have a lot of them already!) ...super glam palette that's perfect for new year's eve and high end events. so annoying that this always out of stock because its pretty much the only cool toned palette i use at the moment. colors are perfection. the silver in the middle is to die for. these are surprisingly very flattering on olive skin tone.

What it is: A palette that includes five shades and allows you to complete a whole look on the go.

Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.

What Else You Need to Know: This ultimate palette features five essential shades to create Natasha Denona’s signature, smokey cat eye. It includes creamy mattes and a highly foiled metallic, perfect for bold and defined looks with a pop of dramatic glam. This is also the first and only mini palette to include the supremely rich and velvety Blackest Black Eyeshadow.

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“I tried it on immediately overtop my existing eye makeup and it is so smooth, blends with no effort and is a stunner”
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“I like that the ingredients are safe and the small size makes it a must- have in my “shaving kit” makeup bag. It is also perfect for doing the “fox eye” lifted look- everything is pigmented but blendable”
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“This eye shadow is beautiful! The application is such a natural matte finish with a subtle glow”
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“I really enjoy this eyeliner, it’s very nice and I love the color”
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“Beyond thick lashes with one stoke - DRAMA!!! I love that it has castor oil as well. My lashes are now beyond thick and now have DRAMA”