easy eye shadow

What it is: A bestselling cream eyeshadow stick that glides on with ease and lasts for 24 hours.

What Else You Need to Know: Prime, define, or highlight with buildable shadow shades and three finishes to complement all skin tones, eye shapes, and looks. The creamy, blendable stick glides on tug-free. The waterproof, long-lasting, color-true formula stays put for 24 hours without settling, creasing, smudging, or flaking.

What it is: An intensely pigmented, blendable eyeshadow stick to define every eye shape and flatter every skin tone, available in matte and shimmer shades.

What Else You Need to Know: Expert-level eyeshadow just got easy. Create endless eye looks with these long-wear, twist-up eyeshadow sticks that deliver high-impact color intensity. It comes in a slim, twist-up stick for easy application and is easy to blend. The matte and shimmer shades resist creasing, fading, sweat, and heat, and are transfer- and waterproof.

What it is: A nude eyeshadow palette with two easy-to-wear, satin-matte eye looks—one cool, one warm—with a creamy, velvet formula that is smoothing and flattering for all.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: This palette includes three cool, caramel-brown shades and three warm, bronze shades for a universally flattering nude-toned, smokey eye look.

What it is: A creamy, multi-reflective eyeshadow that delivers maximum dazzle and sparkle with zero fallout.

What Else You Need to Know: This reflective eye glitter is blended in a clear, creamy base, allowing for easy application and high color impact. The fallout-free formula allows you to easily create a glitter makeup look that lasts up to all day. It can be paired with your favorite eye primer base for a long-lasting look.

What it is: An effortless, crease-resistant eyeshadow stick that delivers high-impact color with a sleek metallic finish for all-day wear. 

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also gluten-free and cruelty-free.

What Else You Need to Know: Combining rich pigment with a creamy texture, this crease-resistant formula delivers up to eight hours of wear with a comfortable feel. It glides smoothly onto lids without skipping or tugging, allowing for an easy, intuitive application during your daily routine. The versatile formula can be layered and blended to create an endless range of multidimensional looks. Shade, highlight, or line for a soft daytime look or gently smudge for the perfect e

What it is: A long-lasting cream eyeshadow that features an easy, non-creasing formula.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This water-infused shadow is enriched with soothing vitamin E and has a liquid-cream texture that is effortless to apply. The soft-focus pigments blur lines and imperfections for a visibly youthful finish. It also features an easy glide-on formula in a striking high shine.

What it is: A silky monochromatic eyeshadow trio of essential signature shades in three buildable talc-free finishes: matte, satin, and metallic.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Wear your signature shade three ways. Each curated eyeshadow trio features three finishes for an easy eyeshadow look: a smooth matte eyeshadow, a satin eyeshadow with a soft sheen, and a shimmery metallic eyeshadow with sparkle.

What it is: A mini eyeshadow palette with six highly pigmented modern nudes inspired by the beautiful nuances of real skin tones.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Inspired by the iconic Born This Way Natural Nudes Eye Shadow Palette, this neutral mini palette is perfectly curated to make it easy to create looks ranging from natural to dramatic. Easy-to-blend formula offers a creamy, silky texture, and highly pigmented shadows offer one-swipe payoff.

This Palette Contains:
- 3x 0.01 oz/ 0.3 g eyeshadows in Rose-ty Toasty, Sizzle, Golden Girl
- 3x 0.04 oz/ 1.1 g eyeshadows in Warm Ember, Cream Puff, Bring the Heat

Palette Size: Mini size

What it is: A super creamy, do-it-all eyeshadow stick that makes it easy to line, shade, smoke out, and highlight eyes all in one with crease-resistant color.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: Line lids with the precision tip, blend out for a wash of color, or highlight the inner corners of the eyes and beyond. Packed with ultra-fine, multi-dimensional pearls, the water-resistant gel formula blends, builds, and layers seamlessly for fadeproof wear all day. Includes built-in sharpener.

Clinical Results: In an independent consumer study of 60 people:
- 100% said it’s smooth, weightless, and applies easily
- 100% said it’s easy to use as both eyel