dramatic eye makeup

What it is: An intense thickening mascara infused with omega fatty acid-rich castor oil to promote lush, dense-looking lashes with unbeatable shine and glossiness.

Highlighted Ingredients:
- Castor Oil: Promotes stronger, thicker, bolder-looking lashes while preventing breakage.
- Natural Wax Blend: Provides a buildable formula.
- Hemispherical Powders: Promote natural brilliance, shine, and glossiness.

Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.

What Else You Need to Know: Say goodbye to thin, wimpy lashes. GrandeDRAMA's buildable, no-flake, vegan formula instantly lifts, lengthens, and adds volume to your lashes like never before.

What it is:
A revolutionary conditioning mascara to flaunt a faux lash look.

What it does:
Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black mascara not only provides extreme length and volume, but it’s infused with lash-loving blend of peptides, panthenols, and natural waxes to condition lashes while you coat and promote healthier-looking, longer lashes over time.

What it is: A long-wearing gel eyeliner pencil that delivers dramatic color for up to 24 hours in just one stroke.

Ingredient Callouts: Free of parabens, sulfates SLS & SLES, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The hybrid gel eye pencil has the richly pigmented effect of a liquid eyeliner with the ease of application of a pencil liner. The creamy texture is blendable when first applied, and once set, does not smudge, flake, fade, or transfer for up to 24 hours.

What it is: An all-in-one, galaxy-inspired eyeshadow collection for instant on-the-go to ultra-glam looks.

What it is: A volumizing mascara for your most dramatic lashes yet—get a false lash effect with up to 12x more volume and up to 24 hours of wear.

What Else You Need to Know: Say goodbye to fake lashes and eyelash extensions and hello to longer lashes. This volumizing and lengthening mascara is smudge-proof and does not flake. The soft brush and wavy fiber bristles deliver high-intensity, while the ultra-black pigments evenly coat each lash for clump-free volume.

Clinical Results:
- 95% agree that it’s comfortable to wear all day long
- 93% found mascara has a good wear without retouching
- 90% found this mascara does not flake

What it is: A palette that includes five shades and allows you to complete a whole look on the go.

Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.

What Else You Need to Know: This ultimate palette features five essential shades to create Natasha Denona’s signature, smokey cat eye. It includes creamy mattes and a highly foiled metallic, perfect for bold and defined looks with a pop of dramatic glam. This is also the first and only mini palette to include the supremely rich and velvety Blackest Black Eyeshadow.

What it is: A full-impact, waterproof mascara with long-lasting, 24-hour hold and a non-clumping, non-flakey formula that quickly builds voluminous, bold lashes.

Ingredient Callouts: Free of sulfates SLS and SLES, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances.

What Else You Need to Know: This waterproof volumizing mascara is formulated with highly saturated wax and intense black pigment to create maximum lash volume for a dramatic lash look. The full contact S-shaped brush coats lashes for a lifted look. This mascara is ophthalmologist-tested and safe for those who wear contacts.

What it is: An award-winning, mega volumizing mascara for super-thick, ultra dramatic falsie-level lashes.

Formulation Type: Volumizing

Highlighted Ingredients: 
- Hollow Heart-Shaped Fibers: Create longer, fuller, thicker-looking lashes.

- Hemp-Derived Cannabis Seed Oil: Conditions to keep lashes soft, not stiff.

- Vegan "Beeswax": Keeps fibers locked onto lashes, preventing fallout.

Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This buildable mascara lets you turn up the volume for dramatically longer, fuller-looking lashes.

What it is: An exclusive collection of lashes that feature wispy and fluttery design along with semi-dramatic to dramatic length and volume.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: All lashes are waterproof and with proper care can be used up to 25 times.

What it is: A single set of vegan false lashes with a clear comfort-fit, cotton strip.

Ingredient Callouts: Free of parabens, phthalates, and latex. This product is also vegan and cruelty-free.

What Else You Need to Know: Tartiest™ Pro Cruelty-Free Lashes are available in many styles:

Sassy: Wispy, full, and fluffy.
Wifey: Flirty volume with V-shaped clusters.
GTL: Natural yet dramatic flutter.
Girl Boss: Layered dimension and length.
Goddess: Big, bold drama.
Center of Attention: Tapered length and volume.
Baddie: 3D, full-flutter.
Glamazon: 3D, extreme volume.
Heartbreaker: 3D length and wisp.