Virtue
Volumizing Full Shampoo for Fine Hair
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$44.00or 4 payments of $11.00 with 
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Size: 8 oz/ 240 mL
Standard size
Highlights
Vegan
Without Sulfates SLS & SLES
Without Parabens
Good for: Volume
About the Product
Item 2277127
What it is: A luxurious shampoo that dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns:
- Volumizing
- Damage/Split Ends/Breakage
- Oily Scalp
Key Benefits: Cleans, Nourishes, and Volumizes
Formulation: Lightweight Liquid
Highlighted Ingredients:
- Phospholipids: Help fight frizz and protects against humidity.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Infused with a first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
Clinical Results: In a consumer perception study of 55 women who used Full Shampoo and Conditioner for 1 week, after 7 uses:
- 84% of women said their hair felt thicker
- 87% of women said their hair had more body
- 86% of women said their hair looked fuller
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns:
- Volumizing
- Damage/Split Ends/Breakage
- Oily Scalp
Key Benefits: Cleans, Nourishes, and Volumizes
Formulation: Lightweight Liquid
Highlighted Ingredients:
- Phospholipids: Help fight frizz and protects against humidity.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Infused with a first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.
Clinical Results: In a consumer perception study of 55 women who used Full Shampoo and Conditioner for 1 week, after 7 uses:
- 84% of women said their hair felt thicker
- 87% of women said their hair had more body
- 86% of women said their hair looked fuller
-Phospholipids: Help fight frizz and protects against humidity.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, Peg-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Peg-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium Edta, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, Peg-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Peg-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium Edta, Citric Acid, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide.
Suggested Usage:
-Work a quarter-size amount of shampoo into a lather between palms.
-Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends.
-Rinse thoroughly.
-Follow with Virtue Full Conditioner (sold separately).
-Can be used daily.
-Work a quarter-size amount of shampoo into a lather between palms.
-Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends.
-Rinse thoroughly.
-Follow with Virtue Full Conditioner (sold separately).
-Can be used daily.
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Questions & Answers (0)
Virtue creates innovative hair-care products that transform the way people feel about their hair and themselves with the only reparative, patented, 100% bioidentical protein born from regenerative medicine, Alpha Keratin 60ku. This powerhouse protein is the only one of its kind that can holistically refill keratin lost due to daily damage, reinforcing hair’s strength and making all hair types healthier and more hydrated.