Virtue
Hydrating Curl Defining Whip with Shea Butter
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$42.00or 4 payments of $10.50 with 
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Size: 5.5oz/ 156 g
Standard size
Value size
Highlights
Without Sulfates SLS & SLES
Hydrating
Vegan
Without Silicones
Curl-Enhancing
Without Parabens
About the Product
Item 2436723
What it is: A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy, Curly, and Coily
Hair Concerns:
- Curl Enhancing
- Frizz
- Dryness
Key Benefits:
- Moisturizes
- Smooths
- Defrizzes
Highlighted Ingredients:
- Shea Butter: Nourishes and hydrates curls for optimal curl formation.
- Baobab Oil: Deeply nourishes and revitalizes damaged hair.
- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Alpha Keratin 60ku® works with specially chosen hydrators
and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.
Fragrance Description: A luxurious blend of juicy kumquat, grapefruit, and peppery
greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.
Clinical Results: In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use:
- 90% of participants reported hair that looked smoother and was more moisturized
- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style
In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:
- 96% of women said their hair was healthier and easier to style
- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use
Hair Type: Fine, Medium, and Thick
Hair Texture: Wavy, Curly, and Coily
Hair Concerns:
- Curl Enhancing
- Frizz
- Dryness
Key Benefits:
- Moisturizes
- Smooths
- Defrizzes
Highlighted Ingredients:
- Shea Butter: Nourishes and hydrates curls for optimal curl formation.
- Baobab Oil: Deeply nourishes and revitalizes damaged hair.
- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Alpha Keratin 60ku® works with specially chosen hydrators
and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.
Fragrance Description: A luxurious blend of juicy kumquat, grapefruit, and peppery
greens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.
Clinical Results: In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use:
- 90% of participants reported hair that looked smoother and was more moisturized
- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural style
In a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:
- 96% of women said their hair was healthier and easier to style
- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use
-Shea Butter: Nourishes and hydrates curls for optimal curl formation.
-Baobab Oil: Deeply nourishes and revitalizes damaged hair.
-Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
Aqua (Water, Eau), Hydrofluorocarbon 152A, Cetearyl Alcohol, PVP, Heptyl Undecylenate, Keratin, Panthenol, Tocopherol, Centella Asiatica Leaf Extract, Butyrospermum Parkii (Shea) Butter, Linum Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate, Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid, Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.
-Baobab Oil: Deeply nourishes and revitalizes damaged hair.
-Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
Aqua (Water, Eau), Hydrofluorocarbon 152A, Cetearyl Alcohol, PVP, Heptyl Undecylenate, Keratin, Panthenol, Tocopherol, Centella Asiatica Leaf Extract, Butyrospermum Parkii (Shea) Butter, Linum Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate, Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid, Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.
Suggested Usage:
-Shake well.
-Turn can upside down and dispense a golf-ball-size amount of product into palm.
-Distribute evenly through damp hair, scrunching from the bottom up.
-Twist individual curls for a more defined look.
-Air-dry or diffuse-dry on low speed.
-Shake well.
-Turn can upside down and dispense a golf-ball-size amount of product into palm.
-Distribute evenly through damp hair, scrunching from the bottom up.
-Twist individual curls for a more defined look.
-Air-dry or diffuse-dry on low speed.
Questions & Answers (0)
Virtue creates innovative hair-care products that transform the way people feel about their hair and themselves with the only reparative, patented, 100% bioidentical protein born from regenerative medicine, Alpha Keratin 60ku. This powerhouse protein is the only one of its kind that can holistically refill keratin lost due to daily damage, reinforcing hair’s strength and making all hair types healthier and more hydrated.