Benefit Cosmetics
Roller Lash Curling & Lifting Mascara
Highly rated by customers for: , ,
$29.00get it for $27.55 (5% off) with Auto-Replenishor 4 payments of $7.25 with 
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Standard size
Mini size
Highlights
Community Favorite
Long-wearing
Satin Finish
CurlingAbout the Product
Item 1665082
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.
What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.
Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open
Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.
This product is an Allure Best of Beauty award winner.
Water, Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmatic Acid, Stearic Acid, Triethanolamine, Vp/ Eiosene Copolymer, Acacia Senegalgum, Copernicia Cerifrea (Carnauba Wax), Euphorbia Cerifera (Candeulla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Align Serine, Bht. [+/-: Cl 19140 (Yellow 5,Yellow 5 Lake) Cl 42090 (Blue 1 Lake) Cl 77007 (Ultramarines), Cl 77163 (Bismuth Oxychloride)), Cl 77288 (Chromium Oxide Greens) Cl 772889 ((Chromium Hydroxide Green) Cl 77491, Cl 77492, Cl 77499 (Iron Oxides), Cl 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), Cl 77742 (Manganese Violet), Cl 77891 (Titanium Dioxide)].
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
-The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward.
-Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes.
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Use It With
Laughter is the best cosmetic! Benefit Cosmetics is like your super-funny, free-spirited, badass beauty BFF who’s obsessed with brows. From our products to our packaging, we’re all about making beauty fun.