Trending Mascara

What it is: A travel-size, vegan mascara that lifts lashes and delivers a fully-loaded flutter for up to 16 hours.

Highlighted Ingredients:
- Babassu: Nurtures lashes.
- Biotinoyl Tripeptide-1: Supports natural micro-circulation near the hair follicle to prevent atrophy and visible signs of aging.
- Hydroxyethylcellulose and Sunflower Seed Wax: Plant-derived ingredients that thicken the look of lashes, naturally.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This vegan, lash loving formula is plant-powered by babassu to nurture and condition lash hair.

What it is: Inspired by the color blocking fashion trend, this limited-edition mini, electric 'Legit Blue' shade of our iconic Legit Lashes mascara, offers the same length, volume and curl as our OG, but in a fun and flirty color to make your eyes pop!

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This dual-sided mascara features two full size brushes and formulas designed to give you the perfect lashes. Whether you use both sides together or separately, this mascara allows you to customize your look according to your mood. The "Volume" side: This formula features low-gravity fibers for a volume beyond belief—without the weight or stiffness.

What it is: An award-winning, mega volumizing mascara for super-thick, ultra dramatic falsie-level lashes.

Formulation Type: Volumizing

Highlighted Ingredients: 
- Hollow Heart-Shaped Fibers: Create longer, fuller, thicker-looking lashes.

- Hemp-Derived Cannabis Seed Oil: Conditions to keep lashes soft, not stiff.

- Vegan "Beeswax": Keeps fibers locked onto lashes, preventing fallout.

Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This buildable mascara lets you turn up the volume for dramatically longer, fuller-looking lashes.

What it is: A lash-lengthening and conditioning serum-infused mascara that's highly pigmented, perfect for all lash types, and suitable for all-day, comfortable wear.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Red Clover Extract: Conditions, strengthens, and promotes healthier-looking lashes.
- Panthenol: Promotes the appearance of fuller, longer, and more-enhanced voluminous lashes.
- Biotinoyl Tripeptide-1: Nourishes and supports healthier-, fuller-looking lashes.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What it is:
A revolutionary conditioning mascara to flaunt a faux lash look.

What it does:
Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black mascara not only provides extreme length and volume, but it’s infused with lash-loving blend of peptides, panthenols, and natural waxes to condition lashes while you coat and promote healthier-looking, longer lashes over time.

What it is: A lash lifting, waterproof mascara that targets every single lash for instantly longer, thicker, and more lifted lashes with no clumps.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing, Waterproof

What Else You Need to Know: This mascara has up to 24 hours of waterproof wear and pushes up lashes for an eye-opening effect to create fully fanned-out volume with no flakes. The lightweight formula doesn’t weigh on lashes so it’s comfortable all day and is the perfect mascara for sensitive eyes or contact lens wearers.

Clinical Results: In a consumer test realized on a panel of 103 women:
- 95% saw instant lash lift
- 94% saw instant volume
- 90% saw clump-free lashes

What it is:
A kohl-pigmented mascara that delivers instant volume and super-saturated length for dramatically dark, stretched-out lashes.

What it does:
This creamy, kohl-pigmented mascara builds volume lash by lash, as opposed to traditional volumizing formulas that create the appearance of volume by clumping lashes together. The result is thicker, longer, bolder lashes in an instant—the perfect complement to any eye look.

What it is: A high-impact, high-drama mascara with a jumbo brush that fans out lashes while thickening, curling, and lifting for the ultimate eye-opening effect.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also vegan and gluten-free.

What Else You Need to Know: Designed exclusively for this mascara, the jumbo brush grabs and visibly pushes each and every lash upward. The unique formula creates a long-lasting curl that holds in place.

What it is: A volumizing mascara for your most dramatic lashes yet—get a false lash effect with up to 12x more volume and up to 24 hours of wear.

What Else You Need to Know: Say goodbye to fake lashes and eyelash extensions and hello to longer lashes. This volumizing and lengthening mascara is smudge-proof and does not flake. The soft brush and wavy fiber bristles deliver high-intensity, while the ultra-black pigments evenly coat each lash for clump-free volume.

Clinical Results:
- 95% agree that it’s comfortable to wear all day long
- 93% found mascara has a good wear without retouching
- 90% found this mascara does not flake

What it is: A mascara to volumize, lengthen, curl, and condition, delivering 100 percent sexy lashes with a 98 percent naturally derived formula.

Formulation Type: Volumizing, Curling, Lengthening

Highlighted Ingredients:
- Bamboo Fibers: Lengthen and volumize.

What Else You Need to Know: Infused with a goji berry blend, this mascara delivers sexy length and volume. Its iconic hourglass-shaped brush coats every last lash with an intense black formula, stretching your look to unbelievable lengths—all with a 98 percent naturally derived formula.* It’s also ophthalmologist tested and safe for contact-lens wearers and sensitive eyes.

*Per ISO 16128 Standard from plant sources, non-petroleum mineral sources,