Rare Beauty by Selena Gomez
Weightless Eyeshadow Primer- Always An Optimist Collection
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Size: 0.10 oz/ 3 mL
Standard size
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Highlights
Natural Finish
Vegan
Hydrating
Liquid Formula
Without ParabensAbout the Product
Item 2448116
Only at Sephora
What it is: A weightless, hydrating eye primer that smooths lids while prepping for longer-lasting, amped-up color that won’t crease, fade, or smudge.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate. It is also cruelty-free.
What Else You Need to Know: With instant hydration that lasts all day, this creamy primer dries quickly to a seamless, silky-smooth base perfect for eyeshadow application. The peach-tinted formula helps colors pop, bringing out the best of your shadows for more vibrant, longer-lasting wear.
Clinical Results: In an independent consumer study of 64 women:
- 100% said it feels lightweight and blends seamlessly into skin
- 98% said it holds color and keeps eyeshadow from fading
- 97% said it keeps eyeshadows crease free and extends the wear of eyeshadow all day
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate. It is also cruelty-free.
What Else You Need to Know: With instant hydration that lasts all day, this creamy primer dries quickly to a seamless, silky-smooth base perfect for eyeshadow application. The peach-tinted formula helps colors pop, bringing out the best of your shadows for more vibrant, longer-lasting wear.
Clinical Results: In an independent consumer study of 64 women:
- 100% said it feels lightweight and blends seamlessly into skin
- 98% said it holds color and keeps eyeshadow from fading
- 97% said it keeps eyeshadows crease free and extends the wear of eyeshadow all day
Water/Aqua/Eau, Isododecane, Talc, Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Polysilicone-11, Trimethylsiloxysilicate, Glycerin, Phenoxyethanol, Sodium Chloride, Magnesium Sulfate, Hydrogen Dimethicone, Sodium Dehydroacetate, Disteardimonium Hectorite, Aluminum Hydroxide, Benzoic Acid, Dehydroacetic Acid, Laureth-12, Propylene Carbonate, Ethylhexylglycerin, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
Suggested Usage:
-Use the doe-foot applicator to apply a thin layer directly onto clean, dry lids.
-Blend with fingertips, and then apply eyeshadow.
-Always An Optimist Weightless Eye Primer can be used with all powder, liquid, or cream eyeshadow formulas.
-Use the doe-foot applicator to apply a thin layer directly onto clean, dry lids.
-Blend with fingertips, and then apply eyeshadow.
-Always An Optimist Weightless Eye Primer can be used with all powder, liquid, or cream eyeshadow formulas.
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Created by Selena Gomez, Rare Beauty is challenging unrealistic standards of perfection. In Selena’s own words, “It’s not about being someone else, but being who you are.” This is makeup made to feel good in, without hiding what makes you unique. Airy and breathable, our skin-loving formulas go on easy for adjustable coverage and a fresh finish that always looks like you.