long lasting primer

What it is: A mattifying makeup primer that absorbs oil to control shine, delivers a blurred, velvety finish, and extends makeup wear.

Finish: Natural

Skin Type: Normal, Oily, and Combination

Concerns: Oil

Highlighted Ingredients:
- Ginseng: Known to protect, promote radiant-looking skin, and maintain a smooth complexion.

What Else You Need to Know: Achieve a blurred, matte complexion for up to 20 hours with the Mini Step 1 Primer Shine Control. This comfortable formula is made with mineral clay powder, absorbs oil, and controls shine while extending the wear of makeup.

What it is: A makeup primer that boosts skin's hydration and radiance for up to 24 hours while extending makeup wear.

Finish: Radiant

Skin Type: Normal, Dry, and Combination

Concerns: Dryness

Highlighted Ingredients:
- Ginseng: Known to protect, promote radiant-looking skin, and maintain a smooth complexion.

What Else You Need to Know: Refresh dry or dehydrated skin instantly with Step 1 Primer Hydra Booster. Its rich, creamy texture features ginseng, glycerin, and glycols to boost skin's hydration and a radiant look for up to 24 hours, while the invisible wear extends makeup. This primer works perfectly for all skin tones.

What it is: A mattifying makeup primer that absorbs oil to control shine, delivers a blurred, velvety finish, and extends makeup wear.

Finish: Natural

Skin Type: Normal, Oily, and Combination

Concerns: Oil

Highlighted Ingredients:
- Ginseng: Known to protect, promote radiant-looking skin, and maintain a smooth complexion.

What Else You Need to Know: Achieve a blurred, matte complexion for up to 20 hours with the Step 1 Primer Shine Control. This comfortable formula is made with mineral clay powder, absorbs oil, and controls shine while extending the wear of makeup.

What it is: A mini-size makeup primer that boosts skin's hydration and radiance for up to 24 hours while extending makeup wear.

What it is: A multitasking lightweight makeup primer formulated with skincare ingredients to provide up to 24 hours of hydration and a rapidly visible glow.

Highlighted Ingredients:

- Roma-Light Complex™: Light-reflecting, color-boosting pearls to enhance skin’s natural luminosity.

- Hyaluronic Acid: Visibly plumps skin.

What Else You Need to Know: Formulated with hyaluronic acid for up to 24 hours of hydration and ultra-fine light-reflecting pearls for a luminous look, this multitasking primer and highlighter can be worn alone, under or on top of your foundation. It is available in two shades: Rosa, ideal for fair-to-light complexions with cool undertones

What it is: A cooling, lightweight gel primer that soothes redness and irritation, visibly blurs pores and uneven texture, and locks in moisture to extend makeup wear.

Coverage: Light

Finish: Radiant

Formulation: Liquid

Highlighted Ingredients:
- Sodium PCA: Cools and quenches dry skin by locking in moisture and visibly smoothing texture.
- Honeysuckle Flower: An antioxidant that calms and soothes to reduce visible signs of eczema and acne.
- Vitamin E: Fights external stressors and strengthens the skin barrier.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Infused with vitamin E, honeysuckle, and sodium PCA, this p

What it is: A multi-benefit hair primer with seven immediate benefits: it hydrates, detangles, smooths, conditions, boosts radiance, tames frizz, and adds silkiness in all hair types.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Shine
- Straightening and Smoothing

Key Benefits:
- Locks in moisture, boosts radiance, and tames frizzy hair for a smooth finish
- Use for air-drying hair to detangle and smooth hair texture
- Perfect for smooth hairstyles, air-dry styles, and blowouts

What Else You Need to Know: Loved by stylists, this multi-benefit primer works to immediately hydrate, detangle, smooth, and reduce frizz.

What it is: A primer that helps smooth fine lines, brighten, and prep for makeup application and flawless skin.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Loss of Firmness and Elasticity, and Dullness and Uneven Texture

Formulation: Gel

Highlighted Ingredients:
- Titanium Dioxide (4%): Protects skin from UVA and UVB radiation.
- Zinc Oxide (14%): Creates a protective barrier and deflects UVA and UVB rays off.
- Hyaluronic Acid: Hydrates the skin.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, and hydroquinone.

What it is: A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.

Skin Type: Normal, Oily, Dry, Combination

Concerns: Oil and Pores

Highlighted Ingredients:
- Hyaluronic Acid: Hydrates and conditions.
- Green Tea Extract: Helps soothe and calm skin.
- Vitamin E: Protects skin from environmental stressors.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and retinyl palmitate. It is also vegan and cruelty-free.

What it is: A mattifying, lightweight face primer that visibly refines pores, helps makeup stay put, and keeps shine in check.

Finish: Matte

Formulation: Liquid

Highlighted Ingredients:
- Niacinamide: Contributes to skin hydration and smooths the look of pores.
- Rose Hip Extract: Absorbs excess oil on the skin’s surface and reduces the look of shine.
- Mineral Powder: Softly blurs the look of pores.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to