Pureology
Strength Cure Shampoo for Damaged Hair
Highly rated by customers for: , ,
$37.00get it for $35.15 (5% off) with Auto-Replenishor 4 payments of $9.25 with 
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Standard size
Value size
Mini size
Highlights
Good for: Damage
allure 2023 Best of Beauty Award Winner
Good for: Color Care
UV Protection
Increases ShineAbout the Product
Item 2390847
What it is: A gentle, sulfate-free shampoo that strengthens and repairs hair damaged from color, heat, and everyday wear and tear.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Color Safe
- Damage, Split Ends, and Breakage
Key Benefits:
- Blended with plant-based proteins to repair damaged hair
- Hydrates and strengthens hair to prevent future breakage
- Softens hair, protects color, and adds shine
Formulation: Liquid
Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This vegan formula includes a signature blend of raspberry, peach, and water flowers and a patented Antifade Complex® to protect color vibrancy. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine. Can be used on non-color-treated hair.
This product is an Allure Best of Beauty award winner.
Clinical Results: Based on consumer testing of 59 women using a regimen of Strength Cure Shampoo and Conditioner:
- 98% of women said hair feels soft
- 95% of women said hair feels healthy
-Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Parfum / Fragrance, Sodium Isethionate, Citric Acid, Ppg-5-Ceteth-20, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Polyquaternium-10, Carbomer, Acrylates Copolymer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, C11-15 Pareth-7, Hexyl Cinnamal, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Linalool, Tocopherol, Olea Europaea Fruit Oil / Olive Fruit Oil, Camelina Sativa Seed Oil, Trideceth-12, Salicylic Acid, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Sodium Benzoate, Magnesium Nitrate, Benzyl Alcohol, C12-13 Pareth-23, C12-13 Pareth-3, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Arginine, 2-Oleamido-1,3-Octadecanediol, Poly(Linseed Oil), Benzophenone-4, Phenoxyethanol, Citronellol, Ci 14700 / Red 4, Methylchloroisothiazolinone, Sorbic Acid, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, Ci 15510 / Orange 4.
-Apply a dime-size amount to wet hair at the scalp.
-Using your fingers, lather and work the shampoo down to the ends.
-Rinse.
-For extra cleansing, repeat.
-Follow with Strength Cure Conditioner and Miracle Filler Treatment (each sold separately) for best results.
-Pro tip: To create more lather, tip your head back into the water, then lather again.
Pro Tip: Use the flower bud on the top of the bottle cap to measure the appropriate amount of shampoo to use.
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Use It With
Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair.
Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.
Our formulas are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing.
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