Living Proof 
Mini No Frizz Smoothing Shampoo

What it is: A smoothing conditioner that keeps hair cleaner and healthier for longer, powered by breakthrough Sili-CLONE™ HairTech.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Frizz
- Shine
- Straightening and Smoothing

Key Benefits:
- Delivers three times smoother hair
- Reduces frizz and protects from humidity
- Soft, shiny, and more manageable hair

Highlighted Ingredients:
- Sili-CLONE™ HairTech: Engineered to mimic the five key benefits of silicone—detangling, slip, sleekness, conditioning, and shine—while delivering fuller-looking hair.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: This nourishing conditioner is formulated with Sili-CLONE™ HairTech, a breakthrough in silicone mimicry that feels like silicone, but makes hair better with every wash, improves hair texture and quality, and supports the longevity of healthy hair.

Fragrance Description: Crisp, juicy, and sparkling.

Clinical Results: In a consumer use study using the No Frizz Smoothing Shampoo and Conditioner:
-Results showed soft, shiny, and more manageable hair

In a consumer study using No Frizz Smoothing Shampoo and Conditioner vs. untreated hair:
-Results showed 3x smoother hair
-Results showed reduced frizz and protection from humidity

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Our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.