ILIA 
Limitless Lash Lengthening Clean Mascara

What it is: An award-winning clean mascara that lengthens, lifts, and separates—now in a new brown shade. Safe for sensitive eyes.

Formulation Type: Volumizing and Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Arginine and Biotin: Powerful lash-care heroes that help strengthen and fortify.

- Organic Shea Butter: Weightlessly conditions and adds a soft, flexible feel.

- Ethically Sourced Beeswax: Nourishes and defines lashes without clumping.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The cult-favorite clean mascara. Swipe on buildable length, lift, and definition with the unique dual-sided wand that works like a brush and lash comb in one. The long-lasting formula resists clumping, flaking, and smudging. Compared to previous packaging, the mono-material tube reduces carbon emissions by 46 percent and waste by up to 20 percent.

Clinical Results: In a clinical study with 42 people, after 2 weeks:

- 100% said it lifts, separates, and defines lashes

- 95% said lashes look longer

In a 2-week study with 32 people:

- 97% said it doesn’t smudge, flake, or crumble

In a clinical study with 42 people, immediately after use:

- 91% said it nourishes and fortifies lashes

Clean

Our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.