Shiseido Mascara

What it is: A mini mascara to volumize, lengthen, curl, and condition, delivering 100 percent sexy lashes with a 98 percent naturally derived formula.

Formulation Type: Volumizing, Curling, Lengthening

Highlighted Ingredients:
- Bamboo Fibers: Lengthen and volumize.

What Else You Need to Know: Infused with a goji berry blend, this mascara delivers sexy length and volume. Its iconic hourglass-shaped brush coats every last lash with an intense black formula, stretching your look to unbelievable lengths—all with a 98 percent naturally derived formula.* It’s also ophthalmologist tested and safe for contact-lens wearers and sensitive eyes.

*Per ISO 16128 Standard from plant sources, non-petroleum mineral sour

What it is: A pitch black, nourishing, lengthening, lifting, and thickening mascara primer that delivers 24-hour improved mascara wear.

Highlighted Ingredients:
- Argan Oil and Grape Seed Oil: Rich in omega 3 and 9 fatty acids to nourish lashes.

Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.

What Else You Need to Know: This primer is infused with nylon fibers for length and volume and argan and grape seed oils rich in omega three and nine fatty acids to help nourish lashes. The double-arch molded crescent brush separates and coats each lash from root to tip with deep black pigments.

Clinical Results: In a clinical testing on 24 women when comparing mascara pl

What it is: A long-lasting, ultra-black, waterproof mascara that creates fuller, well-defined lashes while supporting lash health.

Formulation Type: Volumizing

Benefits: Long-wearing and Waterproof

Ingredient Callouts: It is vegan.

What Else You Need to Know: This is a waterproof, ultra-black, buildable mascara that instantly defines and separates every lash with its multidimensional brush. It’s long-lasting yet easy to remove and doesn’t clump, run, or flake. It’s also formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.

What it is:
A kohl-pigmented mascara that delivers instant volume and super-saturated length for dramatically dark, stretched-out lashes.

What it does:
This creamy, kohl-pigmented mascara builds volume lash by lash, as opposed to traditional volumizing formulas that create the appearance of volume by clumping lashes together. The result is thicker, longer, bolder lashes in an instant—the perfect complement to any eye look.

What it is:
A revolutionary conditioning mascara to flaunt a faux lash look.

What it does:
Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black mascara not only provides extreme length and volume, but it’s infused with lash-loving blend of peptides, panthenols, and natural waxes to condition lashes while you coat and promote healthier-looking, longer lashes over time.

What it is: A pitch black, nourishing, lengthening, lifting, and thickening mascara primer that delivers 24-hour improved mascara wear.

Highlighted Ingredients:
- Argan Oil and Grape Seed Oil: Rich in omega 3 and 9 fatty acids to nourish lashes.

Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.

What Else You Need to Know: This primer is infused with nylon fibers for length and volume and argan and grape seed oils rich in omega three and nine fatty acids to help nourish lashes. The double-arch molded crescent brush separates and coats each lash from root to tip with deep black pigments.

Clinical Results: In a clinical testing on 24 women when comparing mascara p

What it is: A daily serum that nurtures hair for longer-, fuller-looking lashes and brows.

Highlighted Ingredients:
- Hemp-Derived Cannabis Seed Extract: Hydrates and conditions lashes and brows.
- Plant Peptides: Creates the appearance of lash and brow thickness.
- Quinoa: Supports healthy hair follicles.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

What it is: A fanning and volumizing mascara that fans out lashes side-to-side, amplifies volume, and multiplies the look of lashes.

Highlighted Ingredients:
- Provitamin B5: Helps lashes feel conditioned.
- Cranberry Extract: Contains beneficial fatty acids to help lashes feel nourished.
- Rice Wax: Defines and separates lashes and gives lift that lasts.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This mascara uses Benefit Cosmetics’ custom-engineered Full-Flex F