COLOR WOW 
Color Control Purple Toning + Styling Foam for Blonde Hair

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$24.00get it for $22.80 (5% off) with Auto-Replenishor 4 payments of $6.00 with Klarna or afterpay

Size: 6.8 oz/ 200 mL

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Highlights

Reduces BrassinessReduces Brassiness
Alcohol FreeAlcohol Free
Good for: Color CareGood for: Color Care
Prevents Color FadingPrevents Color Fading
Good for: VolumeGood for: Volume
Heat ProtectionHeat Protection

About the Product

Item 2446664

What it is: An easier, friendlier alternative to blue shampoo, this alcohol-free foam neutralizes brassy yellow tones on blondes and lighter hair colors while adding bounce and style memory.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Heat Protection
- Volumizing
- Brassiness

Key Benefits:
- Neutralizes brassiness in light
- Renews elasticity and boosts volume and bounce
- Mess-free application

Highlighted Ingredients:
- Rosinate: Renews elasticity and bounce and provides flexible texture.
- Violet (Purple) Tint: Neutralizes brassy yellow tones in blonde hair.
- Panthenol Provitamin B5: Restores shine, reduces breakage, adds moisture, and helps prevent damage.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This lightly tinted leave-in foam makes toning blonde and light hair quicker and easier than using a purple shampoo. The groundbreaking formula features flexible rosins instead of commonly used resins to renew elasticity and soften texture. It leaves hair looking brighter, bouncy, and brass-free.
-Rosinate: Renews elasticity and bounce and provides flexible texture.
-Violet (Purple) Tint: Neutralizes brassy yellow tones in blonde hair.
-Panthenol Provitamin B5: Restores shine, reduces breakage, adds moisture, and helps prevent damage.

Aqua/Water, VP/VA Copolymer, Isobutane, Propane, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Methyl Hydrogenated Rosinate, Parfum/Fragrance, Benzalkonium Chloride, Diazolidinyl Urea, Panthenol, Amodimethicone, Myristamidopropyl PG-Dimonium Chloride Phosphate, Trideceth-12, Cetrimonium Chloride, Iodopropynyl Butylcarbamate, PPG-5- Ceteth-20 Linalool CI 60730 (D&C Violet 2) FORMULA# 502-2.
Suggested Usage:
-Use after shampooing and conditioning.
-Do not apply to soaking-wet hair. The brassier your color, the drier your hair should be when applied.
-Shake can well, then invert to dispense foam into palm.
-Apply directly to brassy areas or all over hair.
-Leave in and style as usual.

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Color Wow formulas have won over 70 major beauty awards.

We rigorously monitor the ingredients that go into our hair care products, and then go beyond. We are the only hair care brand that has identified and banned over 60 commonly used ingredients that can actually distort your hair color. Plus, we build heat-protection into every styling and treatment product. The result? Super-safe, high-performance products that are changing the hair game!

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