Subtle Eye Makeup

What it is: A lifting and lengthening waterproof mascara that holds curl and adds subtle volume for the most natural-looking, defined lashes possible.

Formulation Type: Lengthening

Benefits: Waterproof

Highlighted Ingredients:
- Monoi Oil and Marigold Extract: Condition, fortify, and strengthen lashes to look and feel healthier.
- Vegan Lash Lift Technology: Four vegan waxes bind together to lift, define, and keep each lash held up.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This smudgeproof, high-performing, clean mascara holds its own through sweaty days, tears, swimming, and late nights. The nourish

What it is: A matte eyeshadow palette with nine hues to create subtle to intense looks with a monochromatic twist.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Create a minimalist, monochromatic moment or go ’90s-supermodel glam with this versatile matte-eyeshadow palette. Inside are nine stunning, shimmer-free shadows in two high-impact, never-flat, harmonious powder and cream-to-powder formulas. Contouring and defining the shape of your eyes has never been so se

What it is: A vegan and cruelty-free false eyelash starter kit featuring the bestselling style, Sweet and Subtle.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, and sulfates SLS & SLES. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This set includes one pair of vegan false lashes in style Sweet and Subtle, a mini-size angled false lash applicator, and a full-size clear brush-tip eyelash adhesive. Sweet and Subtle is a natural volume, medium-length crisscross lash for a subtle yet striking effect. They can be worn up to 15 to 20 times with proper care. Clear brush-tip eyelash adhesive is long-lasting and latex-free. The mini applicator’s

What it is: An eyeshadow palette that delivers long-wearing color with a creamy, comfortable texture for subtle to standout eyeshadow looks.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: The Diorshow 5 Couleurs Eyeshadow Palette comes in a variety of harmonies that unleash vibrant colors in an ultra-creamy and comfortable texture. An extensive range of eyeshadows in matte, satin, shimmer, metallic, and glitter finishes combine to create modern eye makeup

What it is: An ultra-clean kôhl eye formula with intense pigments that effortlessly lines, defines, and blends.
Highlighted Ingredients:
- Jojoba: Makes the formula glide with ease.
- Shea Butter: Provides a smooth application.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This kôhl formula effortlessly glides intense pigment without skipping—even in the delicate inner eye area. Create any look, from dramatic definition to subtle smoke. The pencil can be sharpened.

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What it is: A long-wearing eyeliner with a rich, creamy, buildable, blendable formula that glides on smoothly, delivering crisp, true color that won’t skip, tug, or transfer.

What Else You Need to Know: Featuring a deep burgundy-red shade with a shimmering finish, this creamy, long-wearing eyeliner glides on smoothly, delivering buildable color that captures the rich, wine-like hue and full sweetness of cherries. The formula is versatile too, allowing you to create looks that range from subtle to bold.

What it is: A long-wearing waterproof eyeliner that offers the precision of liquid liner with the ease of a gel-based formula.

What Else You Need to Know: Bobbi Brown’s bestselling waterproof gel eyeliner provides ultra-precise, budge-proof, smudge-proof, fade-proof definition. This highly pigmented gel-based eyeliner lets you create subtle to dramatic looks effortlessly, all with 8-hour wear.