Princess Eye Makeup

What it is: A mascara, for volume and immediate lash lift, that has a continuously buildable, clump-resistant formula.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

What Else You Need to Know: Continuously buildable and clump-resistant, this formula is MAC Cosmetics’ best mascara for volume and immediate lash lift and length. The Superstack Mega Brush delivers volume to longer or upper lashes, while the Superstack Micro Brush delivers precise application to shorter or lower lashes.

What it is: A new volumizing and lengthening, ultra-black mascara that is buildable and offers increased volume, visibly longer lashes, and 24 hours of long wear.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Pro Vitamin B5: Protects and strengthens lash over time.

- Ceramide-Like Active: Nurtures and smooths the lash surface.

What it is:

A collection of vegan, highly pigmented pressed-powder single eyeshadows available in eye catching matte, shimmer and glitter finishes.

What else you need to know:

This collection of stunning single eyeshadows comes in shades from neutral nude to vibrant matte, shimmer, and glitter finishes. Their silky texture guarantees intense and buildable coverage. They can be applied to the eyelids or use on other areas of the face to achieve a personalized unique look. The matte and shimmer shades are best used with a brush, and the glitter shades are best used when applied with your fingertips for maximum color pay-off.  

What it is: A mascara that builds perfectly defined lash-by-lash volume.
Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Cornflower Extract: Hydrates lashes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free.

What Else You Need to Know: This transfer-proof mascara is composed of 90-percent natural-origin ingredients and infused with cornflower extract to delivers up to 24 hours of wear and strengthens lashes with each c

What it is: An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Lash Moisture Complex creates a whipped, creamy formula to lift and build so lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush’s ribbed bristles capture and coat each lash for an intense effect. Blackened pigments wrap lashes from root to tip for rich color and bold dimension.

Clinical Results: Based on an independent US consumer study of 32 women:
- 96% achieved full and maximum volume
- 100% saw visible base-to-tip curl

What it is:  Wet slurry eyeshadow formula with high-shine finish & silky texture. Micro-fine glitter for a wet-look effect & supercharged sparkle up to 16 hours.

Ingredient Callouts: It is vegan and cruelty-free.

What Else You Need to Know: This glittery eyeshadow single gives you maximum sparkle, buildable intensity, and a long-lasting wet-look finish that feels smooth. The velvety vegan eyeshadow formula can be applied with a finger or blended with a brush for a diffused glow and radiant eye look.

What it is: A long-lasting, ultra-black, waterproof mascara that creates fuller, well-defined lashes while supporting lash health.

Formulation Type: Volumizing

Benefits: Long-wearing and Waterproof

Ingredient Callouts: It is vegan.

What Else You Need to Know: This is a waterproof, ultra-black, buildable mascara that instantly defines and separates every lash with its multidimensional brush. It’s long-lasting yet easy to remove and doesn’t clump, run, or flake. It’s also formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.