Gold Eye Makeup

What it is: A long-lasting, waterproof dual-ended liner and shadow stick that won’t crease, transfer, or smudge. Use it to achieve 30-second eyes.

Highlighted Ingredients:
- Amazonian Clay: Delivers better, longer, truer wear.
- Mineral Pigments: Soothe and soften eyelids.
- Vitamin E: A natural preservative that also acts as an emollient and antioxidant.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. It is also cruelty-free.

What Else You Need to Know: Customize your look according to your mood with this dual-sided, full-size shadow and liner. The velvety-smooth, pigmented shades are infused with Amazonian clay and vitamin E for an effortless, gel-like glide when applied.

What it is:
An ultrafine, sparkling powder for radiant brilliance on the face and body.

What it does:
This multipurpose powder can be used for both the face and body. The buildable, blendable, light-reflective formula delivers 100-pure pure mother-of-pearl shimmer.

What it is: A long-wear, waterproof, matte-and-metallic-duo pencil to emphasize and amplify your eye color.

What Else You Need to Know: These pigmented matte and metallic shades are infused with emollient oils and natural waxes for easy glide and a gel-like application. Select the shade opposite to your iris’s natural hue to ignite your eyes and make them pop:
Make blue eyes look bluer with Coper Charge
Make brown eyes look amber with Super Blue
Make green eyes look greener with Mesmerizing Maroon
Make hazel eyes look gold with Green Lights
Make all eyes look wider, brighter, and bigger with Hollywood Exagger-eyes

What it is: A super-long-wear shadow stick that glides onto lids without tugging to create an effortless matte or pearl finish, perfect for sensitive eyes or oily lids.

Highlighted Ingredients:
- Caffeine: Known to help inflammation and puffiness while visibly brightening.
- Hydrolyzed Collagen: Known to tighten the look of skin and visibly reduce fine lines and wrinkles.

What Else You Need to Know: Superhero No-Tug Shadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick with up to 16-hour wear. Featuring IT Cosmetics’ exclusive no-tug technology, this blendable, waterproof eyeshadow stick glides onto your lids without tugging on your delicate eye area.

What it is: A space-age dream of 10 blendable, high-performance shadows in five futuristic finishes designed for infinite artistry.

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.

What Else You Need to Know: Journey to a futuristic paradise with 10 cosmic-couture colors ranging from superlunar nudes, roses, and coral to holo-glamorous golds and bronzes with hallucinogenic hints of chartreuse and blue lilac. Formulated in velvety mattes, stellar shimmers, and mesmerizing metallics—including two mind-altering duo-chrome and an out-of-this-world tri-chrome. Luxuriate in eye ecstasy as you make contact with the next dimension of beauty.

What it is:
A palette of 10 richly-pigmented shades and five next-generation formulas that come together to fashion your most fixating looks for luxury at your fingertips.

What it does:
Adorn your eyes in sensuously-surreal, incendiary shades ranging from gleaming rose gold, molten metallic bronze, and incendiary crimson to mesmerizing mattes. This collection of 10 ravishingly-rich pigments melts into skin, highlighting and defining eyes for the ultimate in supernatural seduction. Starring a spectrum of sensorial pigments, crystalline pearls, and cream-infused powders, these next-generation formulations set eyes ablaze in luxurious, vibrant color and metallic shine.

What it is:
An everyday to night palette with 14 shades, including essential mattes and glam shimmer finishes.

What it does:
This palette features 14 shades in ultra-matte, duo chrome, and metallic finishes that let you create softly-glamorous looks any time. Each shade is fully-pigmented and easy to blend. The palette is luxuriously packaged, with a large mirror and double-ended brush.