Dead Princess Makeup

What it is: A clean, bold, and creamy pigment paint that was created for use on the eyes, lips, cheeks, and body.

Highlighted Ingredients:
- Plant Squalane: Protects and softens skin.
- Hyaluronic Acid: Provides skin-loving hydration.
- Maracula Extract: Nourishes, hydrates, cares for, and calms skin.

Ingredient Callouts: This product is vegan.

What Else You Need to Know: These easy-to-use, bold, long-wearing pigments provide endless creativity. The range of opaque mattes and sheer shimmers swipes on easily for a smooth, comfortable, budgeproof finish. These shades are inspired by Gaga’s love for art and are a new way to makeup.

What it is: An ultra-smooth, transfer-resistant gel pencil eyeliner that has the iconic, waterproof, all-day wear of KVD Beauty’s bestselling Tattoo Liner.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: The Tattoo Pencil Liner sets fast to lock in place on your lids and in your waterline. This high-pigment pencil eyeliner is easy to use and versatile, so you can line it, smudge it, or go graphic. o

What it is: This multipurpose, full-coverage liquid concealer hides it all, from dark under-eye circles to blemishes, and discoloration.

Coverage: Full

Finish: Natural

Formulation: Liquid

What Else You Need to Know: This full-coverage concealer feels lightweight and doesn‘t cake, crack, or settle into fine lines. The formula includes algae-derived ingredients known for smoothing the look of skin and specially coated pigments that leave a natural finish that doesn‘t flake or crease.

What it is: A clean, creamy, gel-like eyeliner that deposits intense, long-wearing color with every smooth stroke.

Highlighted Ingredients:

- Vitamin E: Smooths, conditions, and protects.

- Argan Oil: Nourishes skin and hair.

- Kajal: Safe for waterline.

Ingredient Callouts: This product is clean, vegan, and cruelty-free.

What Else You Need to Know: Clean, high-impact artistry color join forces in a long wear, gel-like sharpenable pencil eyeliner that glides like a liquid and lasts all day.

What it is: A sheer, lightweight moisturizing highlighter made for daytime wear that visibly illuminates your skin for a dewy glow with zero sparkle.

Coverage: Light

Finish: Radiant

Formulation: Stick

Highlighted Ingredients: 
- Plant-Based Squalane: Locks in hydration, conditions skin, and supports elasticity.

- Olive Fruit Oil: Nourishes skin with monounsaturated fatty acids and vitamin E.

- Phytosterol and Amino Acid Blend: Minimizes moisture loss and supports a healthy skin barrier.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What it is:
A set of four metallic powder highlighters for intense luminosity.

What it does:
These shades for highlighting eyes, face, and body feature a buildable metallic-lustre formula and can be applied wet or dry. Layer them together or wear separately on the face, eyes, and body. Marshmallow, Gumdrop, and Butterscotch can be worn on lips.

This set contains:
4 x Metallic Highlighting Shades in White Pearl (white gold), Gumdrop (duo chrome pink lilac), Butterscotch (honey gold), Starburst (icy pink).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: A cushion-like lipstick in the bestselling Pillow Talk nude pink and two metallic topper shades.

Highlighted Ingredients:
- Magic Diamond Powder: Brightens with a photo luminescence.
- Hyaluronic Acid: Hydrates lips.
- Emollient Oil: Gives lips a rich, glossy feel.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Layer it over Pillow Talk Matte Revolution (sold separately) to give your favorite shade a shimmering, diamond-like top coat. Apply it with Pillow Talk Lip Cheat for a color-rich finish or wear alone for a shimmering veil of sparkle.

"My Pillow Talk Universe will make your eyes look brighter, your lips look fuller and wider.

What it is: A clean, high-shine, non-sticky lip gloss made with vitamin-rich oils for a nourishing burst of hydration and juicy, semi-sheer color.
Formulation Type: Lip Gloss

Benefits: Hydrating

Highlighted Ingredients: 
- Jojoba Oil and Goji Berry Extract: Hydrate lips so they feel smooth and comfortable.

- Cloudberry Seed Oil: Nourishes and moisturizes with high levels of vitamin C and E.

- Crushed Sapphire and Ruby Gemstones: Calm and soothe.

Ingredient Callouts: This product is gluten-free and cruelty-free.

What it is:
A three-in-one lip stain, lip color, and lip liner that glides on high-performance, intense color in must-have, rich nude shades.

What does:
These touch-and-go makeup sticks create bold nude lip looks with kiss-proof color that lasts up to nine hours. The formula lasts like a tattoo, while the lightweight pigments allow it to glide on like a liquid lipstick with the precision of a pencil. The non-drying, waterproof formula applies smoothly and will not budge or feather. Its intense pigment load provides maximum, smooth coverage to take any lip look from the office to the runway.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: A fanning and volumizing mascara that fans out lashes side-to-side, amplifies volume, and multiplies the look of lashes.

Highlighted Ingredients:
- Provitamin B5: Helps lashes feel conditioned.
- Cranberry Extract: Contains beneficial fatty acids to help lashes feel nourished.
- Rice Wax: Defines and separates lashes and gives lift that lasts.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This mascara uses Benefit Cosmetics’ custom-engineered Full-Flex F