Blackest Black Mascara

What it is: A triple-action, clean mascara that instantly curls, lengthens, and volumizes lashes.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Date Fruit Extract: Retains moisture for softer, more flexible lash hairs.
- Saffron Flower Extract: Strengthens lashes and prevents premature hair loss.
- Avocado Oil: Is rich in antioxidants that condition and strengthen lashes

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Enriched with date fruit extract, avocado oil, and arginine to moisturize and protect, this ophthalmologist-tested mascara is like skincare for your lashes. It instan

What it is: A long-lasting, ultra-black, waterproof mascara that creates fuller, well-defined lashes while supporting lash health.

Formulation Type: Volumizing

Benefits: Long-wearing and Waterproof

Ingredient Callouts: It is vegan.

What Else You Need to Know: This is a waterproof, ultra-black, buildable mascara that instantly defines and separates every lash with its multidimensional brush. It’s long-lasting yet easy to remove and doesn’t clump, run, or flake. It’s also formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.

What it is:
A spectacular waterproof mascara formula that curls lashes and adds volume.

What it does:
This revolutionary waterproof formula glides on with a curved brush to deliver the exceptional curling power of Diorshow Iconic mascara.The curved brush, inspired by professional hair care curling tools, styles every lash from bottom to top. High-precision ingredients provide intense definition and hold without clumping or smudging, and the revolutionary formula creates instant oversized volume and curl day after day.

What it is: An ultra-black and buildable, weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted-volume effect.

Formulation Type: Volumizing, Curling

What Else You Need to Know: Enter a new dimension of volume with the Love The Lift Mascara, featuring a double-sided silicon brush that lifts and curls lashes, enriched with gravity-defying wax for up to 12-hour-volume effect.

Clinical Results: On the panels that tested the Love The Lift mascara:
- 100% of women found that the lashes are instantly curled
- 95% of women found that their lashes were instantly lifted
- 95% of women found that this mascara gave their lashes buildable volume

What it is: A mascara that builds perfectly defined lash-by-lash volume.
Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Cornflower Extract: Hydrates lashes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free.

What Else You Need to Know: This transfer-proof mascara is composed of 90-percent natural-origin ingredients and infused with cornflower extract to delivers up to 24 hours of wear and strengthens lashes with each c