Purple Mascaras

What it is: A long-wearing mascara that provides fuller-looking, well-defined lashes while supporting your lash health.

Formulation Type: Volumizing

What Else You Need to Know: An ultra-black buildable mascara to instantly define and separate every lash with its multidimensional brush. Long-lasting yet easy to remove and doesn't clump, run, or flake. Formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.

Clinical Results: In a use test on 20 volunteers after 21 days of use:
- 95% of women said their lashes were fully revealed, defined, and separated
- 95% of women said their lashes appeared multiplied after application

What it is: A bestselling, vegan mascara that lengthens, curls, volumizes, and conditions.

Highlighted Ingredients:
- Olive Esters: Condition and protect lashes.
- Rice Bran Wax: Helps lengthen the look of lashes.
- Carnauba Wax: An emollient wax that ensures a smooth application.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. This product is also vegan and gluten-free.

What Else You Need to Know: Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with its 360° magniLASH wand. This product is ophthalmologist- and dermatologist-tested, safe for contact lens wearers, and hypoallergenic.

What it is: A vegan mascara that delivers a 35 percent increase in curl while also lengthening, volumizing, and conditioning lashes for 24-hr smudge-proof, flake-free wear.

Highlighted Ingredients:
- Olive Esters: Condition, treat, and protect lashes.
- Rice Bran Wax: Natural wax that helps lengthen the appearance of lashes.
- Carnauba Wax: An emollient from the leaves of the carnauba palm to ensure a smooth application.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

What it is: A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.

Highlighted Ingredients:
- Lash-Lifting Polymer: Lifts and holds lashes.
- Carnauba Wax and Microcrystalline Wax: Add body and texture to the formula for volume and length.
- Kerestore™: Creates a super-strong conditioning effect on individual hair fibers to create a thicker look and feel on lashes.

What it is:
A lasting, lash-volumizing mascara that lusciously plumps up lashes without weighing them down.

What it does:
Clinique’s lightweight, Chubby Lash Fattening Mascara coats lashes from root to tip for immense volume, and it doesn't clump, flake, or smudge. Featuring an oversized volumizing brush, it transforms lashes from fine and faint to gorgeous and bold. Pigment-enhancing ingredients create rich, intense colors so that it’s easily buildable to achieve the look you want.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is ophthalmologist-tested, allergy-tested, and free of SLS, mineral oil, alcohol, gluten, and fragrance.

What it is: A revolutionary tubing mascara with a 24-hour flake-free and smudge-proof formula that has lengthening ‘tubes’ that wrap lashes for XL length, lift, and lash love.

Formulation Type: Curling and Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Shea Butter: Moisturizes.

- TLC Complex with Niacinamide, Biotin, and Panthenol: Provides thicker, longer, more conditioned-looking lashes.

- Tubing XL Peptide Blend: Provides extra length, lift, and pigment.

What it is: An ultra-black and buildable, weightless mascara enriched with gravity-defying wax for an instant curl and 12-hour lifted-volume effect.

Formulation Type: Volumizing, Curling

What Else You Need to Know: Enter a new dimension of volume with the Love The Lift Mascara, featuring a double-sided silicon brush that lifts and curls lashes, enriched with gravity-defying wax for up to 12-hour-volume effect.

Clinical Results: On the panels that tested the Love The Lift mascara:
- 100% of women found that the lashes are instantly curled
- 95% of women found that their lashes were instantly lifted
- 95% of women found that this mascara gave their lashes buildable volume

What it is: A long-wearing, buildable, and waterproof mascara that instantly delivers extravagant volume, length, curl, and lift.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Plant Leaf and Stem Extract: Promote stronger-, healthier-looking lashes.
- Olive Oil: Conditioning oil to nourish lashes.
- Copolymer Duo: Lightweight wax to hold lash lift.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty

What it is: A gentle, lash-enhancing serum—formulated without prostaglandin or its derivatives—that gives you visibly fuller, thicker, longer lashes over time.

Highlighted Ingredients:
- Hibiscus Flower and Safflower Extracts: Help lashes look thicker and fuller.
- Rice Protein: Visibly lengthens lashes.
- Biotin: Conditions lashes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free.

What Else You Need to Know: This lash serum promotes visibly healthier, more volumized