White Shadow Stick

What it is: An intensely pigmented, blendable eyeshadow stick to define every eye shape and flatter every skin tone, available in matte and shimmer shades.

What Else You Need to Know: Expert-level eyeshadow just got easy. Create endless eye looks with these long-wear, twist-up eyeshadow sticks that deliver high-impact color intensity. It comes in a slim, twist-up stick for easy application and is easy to blend. The matte and shimmer shades resist creasing, fading, sweat, and heat, and are transfer- and waterproof.

What it is: A dual-ended creamy eyeshadow stick and glitter stamp that glides onto the eye area to create a stunning matte, shimmer, or glitter look in three easy steps.

Highlighted Ingredients:
- Jojoba Oil and Argan Oil: Moisturizes skin without irritation.
- Vitamin E: Enhances skin vitality.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: Swipe on the creamy, blendable shadow stick formula for a quick and natural pop of color to you

What it is: A clean, bold, and creamy pigment paint that was created for use on the eyes, lips, cheeks, and body.

Highlighted Ingredients:
- Plant Squalane: Protects and softens skin.
- Hyaluronic Acid: Provides skin-loving hydration.
- Maracula Extract: Nourishes, hydrates, cares for, and calms skin.

Ingredient Callouts: This product is vegan.

What Else You Need to Know: These easy-to-use, bold, long-wearing pigments provide endless creativity. The range of opaque mattes and sheer shimmers swipes on easily for a smooth, comfortable, budgeproof finish. These shades are inspired by Gaga’s love for art and are a new way to makeup.

What it is: A lightweight, ultra-buildable, long-lasting liquid eyeshadow in radiant metallics.

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES.

What Else You Need to Know: A luxurious lightweight scrim of shimmering color that adheres onto lids without creasing. These liquid eyeshadows are infused with squalene for added comfort. The formula’s ultrafine pigments provide a silky, ultra-blendable feel that applies effortlessly. They are universally flattering, vibrant pigments that deliver supremely multidimensional color.

What it is: An essential mini eyeshadow collection featuring nine full-pigment shades, from cool-toned neutrals to icy pastels in matte and metallic finishes. 

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and contains less than one percent synthetic fragrance. These products are also cruelty-free.

What Else You Need to Know: This palette contains nine eyeshadow shades from soft neutrals to bright sparkly tones, in five mattes and four metallic finishes. The full-pigment formula delivers high color payoff and buildable intensity.

This Palette Contains:
- 9 x 0.03 oz/ 0.98 g Eyeshadows in A1 (matte nude pink), A2 (matte taupe beige with sparkling reflects), A3 (matte greyish brown with sparkling ref

What it is: A long-wearing, smudge-resistant, silky cream eyeshadow for sheer color with multidimensional glistening shimmer.

Highlighted Ingredients:
- Floating Multicolor Pearls: Ultrafine reflective pearls for a luminous finish.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Silky and blendable, this cream eyeshadow easily swipes over eyelids for a soft wash of twinkling color.

What it is: An eyeshadow palette of modern nude shades inspired by the beautiful nuances of real skin tones.

Highlighted Ingredients: 
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.

What Else You Need to Know: This variety of modern eyeshadow nudes range from flattering mattes to enhance your skin’s undertones to metallic, shimmer, and sparkle eye shadow shades for a sexy radiance.

What it is: A mini eyeshadow palette inspired by Natasha's bestselling Biba Eyeshadow Palette, featuring five all-new essential nude, brown, and coral shades in luxe blendable textures.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: Made with Natasha’s groundbreaking formulas, the matte shades are rich in emollients for seamless blending and layering while the center metallic shade contains luminous crushed crystals and pearls.

All five shades provide maximum color payoff with minimal effort to achieve unique, ultra-pigmented, long-lasting looks. Its compact size is perfect for traveling while the user-friendly layout allows you to complete a whole look on the go.