top coat mascara

What it is: A buildable, tubing, black mascara delivering all-day smudge-proof lashes that mimic the look of lash extensions with instant volume and definition.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Shea Butter: Softens and conditions lashes.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Enter the one-coat-wonder, two-coat-wow mascara. This buildable, black, tubing formula delivers smudge-proof lashes with immediate volume and definition and all-day staying power. Clinically shown to

What it is: An award-winning, mega volumizing mascara for super-thick, ultra dramatic falsie-level lashes.

Formulation Type: Volumizing

Highlighted Ingredients: 
- Hollow Heart-Shaped Fibers: Create longer, fuller, thicker-looking lashes.

- Hemp-Derived Cannabis Seed Oil: Conditions to keep lashes soft, not stiff.

- Vegan "Beeswax": Keeps fibers locked onto lashes, preventing fallout.

Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This buildable mascara lets you turn up the volume for dramatically longer, fuller-looking lashes. 

What it is: A long-wearing, ultra-creamy black mascara—in a mini size—with a brush that coats every lash for an outrageously thick, lifted look.

Formulation Type: Volumizing, Lengthening

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Get big, bold, thick lashes that go beyond volume. This ultra-black, mini mascara creates a full-bodied look for an unreal, dramatic lash effect. It’s sweat-, humidity-, and transfer-resistant and features a tapered brush to coat, curl, and lift your lashes.

What it is:
A game-changing mascara that gives lashes the appearance of volume, length, and elastic stretch in just one coat.

What it does:
Developed with plastic surgeons, Superhero™ mascara is like skin care for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning coat of support and color for the strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins, and peptides combined with super black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips.

What it is: A texturizing and setting eyebrow wax that provides the ultimate in eyebrow styling with extreme 12-hour hold.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Fluff & Fix Brow Wax is your cheat for an instant brow lift. In a single stroke, eyebrows are tamed, lifted, and look freshly styled all day long. The results are visible immediately: eyebrows appear denser and fuller after application. This setti

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.

Formulation Type: Volumizing and Lengthening

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: The ultra-black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes. The dual-shape brush has short and long bristles to lengthen and separate lashe

What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, never clumpy or flaky, and safe for sensitive eyes.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Vegan B-Silk™: A bio-engineered polypeptide that wraps lashes in an invisible, web-like matrix for soft, flexible hold and buildable volume while strengthening lashes.
- Rice Protein: Helps to promote hair health.
- Panthenol: Derived from vitamin B5, helps to condition and nourish.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know