liquid mascara

What it is: A volumizing and lengthening mascara that targets every single lash for instant lift, length, and fanned-out volume without clumps.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients: 
- White Tea Extract: An antioxidant-rich ingredient that conditions and cares for lashes.

Ingredient Callouts: Free of mineral oil and sulfates SLS & SLES.

What Else You Need to Know: This mascara has a curved wand that pushes up and fans out lashes for an open-eye effect with up to 24 hours of lasting power. 360 micro-size bristles grab and lengthen every lash from root to tip (no matter how small), while the

What it is: A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.

Formulation Type: Volumizing, Curling, and Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.

What it is: A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:

- Film-Forming Polymers: Lock curl in place.

- Peptides: Condition lashes.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: This mascara has an hourglass-shaped brush that separates, coats, and locks in curl to voluptuous perfection.

What it is: A clean, award-winning, cult-favorite mascara that lifts, lengthens, holds curl, and separates with precision.

Highlighted Ingredients:
- Arginine (Keratin): Fortifies and nurtures lashes.
- Shea Butter: Weightlessly conditions lashes.
- Beeswax: Nourishes lashes.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosa, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Mascara that goes to extremes—naturally.

What it is: A mini mascara to volumize, lengthen, curl, and condition, delivering 100 percent sexy lashes with a 98 percent naturally derived formula.

Formulation Type: Volumizing, Curling, Lengthening

Highlighted Ingredients:
- Bamboo Fibers: Lengthen and volumize.

What Else You Need to Know: Infused with a goji berry blend, this mascara delivers sexy length and volume. Its iconic hourglass-shaped brush coats every last lash with an intense black formula, stretching your look to unbelievable lengths—all with a 98 percent naturally derived formula.* It’s also ophthalmologist tested and safe for contact-lens wearers and sensitive eyes.

*Per ISO 16128 Standard from plant sources, non-petroleum mineral sour

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.

Formulation Type: Volumizing and Lengthening

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: The ultra-black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes. The dual-shape brush has short and long bristles to lengthen and separate lashe

What it is: A volumizing mascara for your most dramatic lashes yet—get a false lash effect with up to 12x more volume and up to 24 hours of wear.

What Else You Need to Know: Say goodbye to fake lashes and eyelash extensions and hello to longer lashes. This volumizing and lengthening mascara is smudge-proof and does not flake. The soft brush and wavy fiber bristles deliver high-intensity, while the ultra-black pigments evenly coat each lash for clump-free volume.

Clinical Results:
- 95% agree that it’s comfortable to wear all day long
- 93% found mascara has a good wear without retouching
- 90% found this mascara does not flake

What it is: A waterproof and sweatproof, high-performance mascara with multivitamins and plant-based oils to moisturize, strengthen, and protect your lashes.

Formulation Type: Volumizing

Benefits: Long-wearing, Waterproof

Ingredient Callouts: Free of parabens, phthalates, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Vegan-powered actives, including argan oil, mango seed oil, rice bran wax, and bamboo extract, moisturize and protect.

What it is: A two-in-one solution for long, lush lashes and full, face-defining brows.

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- TFC8: Helps guide key nutrients and powerful natural ingredients to the skin cells.
- Roselle and Safflower Extracts: Encourage regrowth and decrease triggers of hair loss.
- Biotin: Supports increased natural hair growth and improved hair health and strength.

Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: The Eyebrow & Lash Enhancing Serum uniquely helps to nourish, support, and revive th