Soft Girl Makeup

What it is:
A lasting lip lacquer for luxe shine and fuller-looking lips.

What it does:
This everyday gloss delivers long-lasting shine and fuller-looking lips—sans stickiness. The creamy-vinyl texture is enriched with lotus flower extract, an antioxidant that protects, hydrates, and soothes lips for a gorgeous, flawless, lacquered finish. The color stays in place for six hours without transfer.

What it is: A long-lasting, silky powder blush that is super blendable and gives an instant pop of color to your cheeks, brightening and lifting your complexion.

What Else You Need to Know: The luxe, silky formula glides on, layers well over cream, and blends effortlessly. It is infused with micronized clay to restore radiance and a patented polymer for long-lasting color and comfort.

What it is: This dual-ended blush stick offers sheer, buildable coverage with a dewy finish in a moisturizing formula ideal for all skin types.

Ingredient Callouts: It is cruelty-free and paraben free.

What Else You Need to Know: This easy-to-use cream blush is Mario’s favorite way to add a healthy flush of color to the cheeks and leave skin looking naturally radiant. The non-comedogenic, emollient-infused formula feels comfortable all day and offers a fresh finish with no oily sensation. It features a custom brush for effortless blending.

What it is: Featuring a brand-new formula, this full-coverage, gel-based, voluptuous lipstick defines and conditions the lips while providing maximum moisture. Lightweight, creamy texture melts into skin and keeps lips plump and hydrated over time.

What it is: A beautiful blush and a luminous highlighter with a gel-powder texture to deliver a glossy shot of radiance and a flush of color in one sweep.

Coverage: Light

Finish: Radiant

Formulation: Pressed Powder

Highlighted Ingredients:
- Pearlescent Pigments: Deliver a luminous finish.
- Emollients: Provide a silky sensorial feel and blurring effect.
- Skin Conditioning Agent: Provides a silky feel.

Ingredient Callouts: Free of parabens, retinyl palmitate, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What it is: A lipstick that combines unrivalled pigmentation with superior comfort and smooth, full-coverage payoff in just one swipe.

What Else You Need to Know: With pigmentation at the core of its development, each shade of Power Bullet Matte was created with a custom formula that delivers consistent, full-coverage application. HUDA Beauty’s plush matte formula glides on easily without skipping or dragging and leaves lips feeling hydrated and smooth.

What it is: A lip gloss that drenches lips in beautiful, plush, multidimensional, juicy color.

Formulation Type: Lip Gloss

Benefits: Hydrating and Plumping

Highlighted Ingredients:
- Iconic Lip Injection Plumping Power: Visibly plumps for a fuller pout.

Ingredient Callouts: Free of parabens. It is also vegan, gluten-free, cruelty-free.

What Else You Need to Know: This lip gloss is formulated with Too Faced’s scientifically advanced lip-volumizing technology, which delivers immediate, proven results with a blend of powerful hydrators that help your pout appear fuller, plumper, and smoother from the very first swipe.

What it is: A clean, hydrating, satin cream plumping lipstick enriched with MAXI-LIP™ for clinically proven plumping benefits.

Formulation Type: Lipstick

Benefits: Hydrating, Plumping

Highlighted Ingredients:
- MAXI-LIP™: Improves lip condition, softness, comfort, and hydration.
- Jojoba Oil: Hydrates.
- Olive Oil: Hydrates and nourishes.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This formula is 94 percent natural with saturated pigments and fortified with nourishing jojoba and olive oils for comfort, glide, creaminess, and hydration. Infused with MAXI-LIP™, lips are nourished and softened. With consistent use, lipstick is s

What it is: A weightless, long-wear, cream-powder hybrid highlighter for the face and eyes in a range of shades, from subtle to supercharged, in solos and expertly-paired duos.

Ingredient Callouts: Free of parabens and phthalates. This product is also cruelty-free.

What Else You Need to Know: This long-wearing highlighter was born in a lineup of solos and duos for all skin tones. The cream-powder hybrid melts into skin and blends with almost zero effort. Loaded with superfine shimmer for an ultra-smooth, creamy texture, it’s your go-to for highlighting your face, eyes, and collarbone.

What it is: A buildable wash of color for cheeks and lips—now in a dewy and luminous finish to instantly wake up skin.

Coverage: Light

Finish: Natural and Shimmer available

Formulation: Cream

Highlighted Ingredients: 
- Shea Butter: Nourishes skin and creates a creamy texture that melts on contact.

- Avocado Oil: Softens and nourishes skin with antioxidants and fatty acids.

- Orange Peel Wax: Protects and conditions skin with a breathable feel.

Ingredient Callouts: This product is cruelty-free.