Soft Everyday Makeup

What it is: A soft-blur lipstick delivering depth and color with a buildable matte finish.

What it is: A soft-matte lipstick with a lightweight, buildable formula featuring ceramides for long-lasting lip hydration and comfort for up to 12 hours.*

Formulation Type: Lipstick

Benefits: Hydrating

Highlighted Ingredients:
- Ceramides: Lasting comfort for up to 12 hours.*
- Grand Rose Extract: Hydration and moisture.

What Else You Need to Know: This matte lipstick is infused with nourishing ingredients and features a petal-shaped bullet for an effortless, smooth lipstick application in one swipe. These shades provide a gorgeous nude flush or pop of color for your everyday makeup look or special occasion.
(*In a consumer study)

What it is: A five-shade constellation of cool-toned pink and mauve shades with a perfect smokey taupe, ideal for soft everyday looks to statement rosy glam.

Ingredient Callouts: Free of parabens and mineral oil. These products are also gluten-free and cruelty-free.

What Else You Need to Know: Natasha Denona’s Mini Rose Eyeshadow Palette showcases a romantic rosy color story. Inspired by her Rose Cheek Duo and the I Need a Rose Lip Collection, it is perfect for on-the-go use. This palette showcases Natasha’s signature highly pigmented, ultra-blendable formulas. The palette features soft-pink, medium-lilac, and dark-taupe creamy mattes, alongside a rose duo chrome with a gold shift and a crystal baby pink sparkling foiled

What it is: A pair of handmade, vegan falsies that undetectably blends with your natural lashes for a soft-glam look.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: These flawless, handmade, vegan false lash styles undetectably blend with your natural lashes. Thoughtfully designed with eyeglass wearers in mind, layers of varying short hairs are lightly stacked onto a 100 percent cotton lash band. The Everyday Collection easily takes your look from day to night, adding the finishing touch to any soft or natural-glam moment.

What it is: A buildable, ultra-lightweight cream blush that melts into skin and creates radiant, natural-looking color with a seamless finish.

Finish: Radiant

Formulation: Stick

Ingredient Callouts: This product is free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. This product is also cruelty-free.

What Else You Need to Know: This Stick Blush glides onto skin with ease, creating long-lasting color with a soft-focus effect that blurs and diffuses for fresh-faced, glowing skin. This buildable and blendable formula means that you can easily go from a sheer wash to a more intense, vivid pop, and it will not streak or smudge.

What it is: A buttery soft lip and cheek blush in a velvet matte finish that gives a beautiful, blurred satin-skin look all day long.

Finish: Matte

Formulation: Stick

Highlighted Ingredients: 
- Avocado Oil: Supports collagen synthesis.

- African Yellow Wood Bark Extract: Nixes excess oil production while visibly smoothing out texture.

- Blurring Microspheres: Give an airy, soft-focus blurred effect to the skin.

Ingredient Callouts: This product is vegan and cruelty-free.

What it is: A tinted gel that colors and volumizes your brows with a precision, dual-action brush and mousse-like texture that coats each hair for natural definition.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: This lightweight, buildable gel color tints and adds volume to your brows for a soft, natural finish that’s long-wearing up to 24 hours. The smooth, mousse-like texture and precision brush effortlessly coat each hair, giving brows natural fullness and definition in seconds.

What it is:
An ultra-fine brow shaping and defining pencil that draws incredibly natural hair-like strokes that last up to 12 hours.

What it does:
Transform shapeless, undefined brows with just a few strokes of Precisely, My Brow Pencil. The custom ultra-fine tip makes adding detailed definition to your brows easy, by drawing incredibly natural-looking, hair-like strokes that last up to 12 hours. This rich, waterproof pencil is ideal for spot filling sparse or over-tweezed areas and the smudge-proof formula is firm enough for precise application yet glides on effortlessly to bring symmetry to your brows and your entire face.

What it is: A multipurpose palette featuring 10 mauve and neutral shades in shimmering to matte finishes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: This palette contains a mix of warm and deep neutrals to enhance anyone’s style. Keep it soft and polished for the day and add a little drama at night.

This Palette Contains:
- 10 x Eyeshadows in Grateful (mauve shimmer), Pretty Kind (rose-gold shimmer), Que Linda (iridescent gold shimmer)