Neutralizing shampoos are a must-have addition to your hair care routine for those looking to combat brassiness, dullness, or unwanted tones in their hair. Designed to neutralize unwanted colors and tones, these specialized shampoos help maintain the vibrancy of your hair color while keeping it looking fresh and radiant. Whether you're a blonde battling yellow tones, a brunette fighting brassiness, or a redhead aiming to enhance your fiery hues, neutralizing shampoos offer a solution to keep your locks looking their best. Discover our selection of neutralizing shampoos formulated to address specific color concerns and achieve your desired hair goals.
$41.00
Influenster & L’Oréal professional Paris sent me a bottle of Silver shampoo. This Shampoo is a deep purple color and is used for neutralizing and brightening hair. ...This purple shampoo is pretty on par to other purple shampoos I have used. ...Basic purple shampoo
What it is: A gentle purple shampoo with amino acids and magnesium to neutralize yellow tones in virgin and color-treated white, grey, or blonde hair with added nourishment.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Shine
- Brassiness
- Color Fading
Key Benefits:
- Neutralizes unwanted yellow tones in color-treated and virgin hair
- Gently cleanses with added nourishment
- Softens hair with enhanced shine
Highlighted Ingredients:
- Magnesium: Strengthens the hair fiber.
- Amino Acids: Improve overall hair health by protecting against external agents.
Ingredient Callouts: This product comes in recyclable p
$56.00
After using about 10 different purple shampoos and conditioners this one is by far the best. ...best purple shampoo I’ve found...I’ve tried so many purple shampoos and nothing compares to this one. Most others either have deep purple tint and are terrible shampoos that leave my hair feeling terrible or are great shampoos without enough purple tint to counter even the slightest brass.
What it is: A luxurious purple shampoo with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brass in highlighted or lightened blonde and gray hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Fading
$28.00
Great neutralizing shampoo!...I figured this shampoo would be the same as any other purple shampoo, but I like the Moroccan Oil brand so I figured I would give it a try. ...Great shampoo....The product is a dark purple and it didn’t stain but really made a difference in neutralizing the brass.
What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Brassiness
- Damage, Split Ends, and Breakage
- Color Safe
$11.00
Shampoo smelled much better than most people shampoos. ...Hands down the best purple shampoo/conditioner I’ve ever used. I like my blonde on the cooler side and for some reason other toning shampoos turn my hair a pinky lavender instead of neutralizing the brass.
What it is: A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Color Safe
- Damage, Split Ends, and Breakage
- Brassiness
Key Benefits:
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened hair
- Provides extraordinary color protection
Formulation: Liquid
Highlighted Ingredients:
- Keravis: A strengthening protein known to prevent hair breakage.
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair.
$37.00
Amazing purple/blue shampoo!...This is a deep purple shampoo, borderline blue shampoo. It is AMAZING! I naturally have black hair and have been slowly getting my hair blonde over the span of 2-3 years and I’ve used purple shampoos and blue shampoos which I love. ...actually purple shampoo...This is great but I still feel like it isn’t as hydrating as normal shampoo, but that’s typical of purple shampoos in general.
What it is: A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Color Safe
- Damage, Split Ends, and Breakage
- Brassiness
Key Benefits:
- Tones and neutralizes brassiness
- Strengthens and fortifies lightened hair
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
$28.00
This shampoo bar smells absolutely heavenly. As someone who travels a lot, I hate having to pack multiple shampoos to maintain my haircare routine. ...As I feel with most purple shampoos, make sure you don’t leave it on for too long, just use like a normal shampoo!
What it is: A color-safe, sulfate-free, purple-toning shampoo that neutralizes brassiness, boosts shine and hydration, builds bonds, and strengthens hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Color Safe
- Damage/Split Ends/Breakage
- Brassiness
$14.00
This shampoo truly makes my hair so manageable!...I do rotate shampoos, so I use Ouai about every 4 days....Best Clarifying Shampoo I've tried!...My hair feels so light, airy, and clean after this shampoo. I have tried a few different clarifying shampoos in the past and I think this one is my favorite by far.
What it is: A clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with apple cider vinegar while keratin helps strengthen hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Oiliness
- Shine
- Flaky, Dry Scalp
Key Benefits:
-Cleanses Without Stripping
- Removes Product Buildup
- Adds Softness and Shine
Formulation: Liquid
Highlighted Ingredients:- Chelating Agents: Helps remove hard water deposits and impurities.
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
- Hydrolyzed Keratin: Helps soften, smooth, frizz and add shine.
$38.00
After trying the detox shampoo, my hair feels very clean like it’s not oily like the other shampoos I’ve tried. ...Great Clarifying Shampoo...I rotate my shampoos but this is a keeper in that rotation.
What it is: A color-safe, non-stripping clarifying shampoo with the K18PEPTIDE™ that removes 99% product buildup, 95% sebum, and 76% copper for detoxified, refreshed hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Damage/Split Ends/Breakage
- Scalp Buildup
- Color Safe
$64.00
New fave shampoo!!...If you have oily hair like me and have a hard time finding shampoos that really clean your hair, try this shampoo!...BEST CLARIFYING SHAMPOO EVER...I've tried so many clarifying shampoos and this is definitely my favorite! After 2 shampoos, my blonde is actually brighter which hasn't ever happened and my scalp feels much better.
What it is: A clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with apple cider vinegar while keratin helps strengthen hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns:
- Oiliness
- Shine
- Flaky, Dry Scalp
Key Benefits:
-Cleanses Without Stripping
- Removes Product Buildup
- Adds Softness and Shine
Formulation: Liquid
Highlighted Ingredients:- Chelating Agents: Helps remove hard water deposits and impurities.
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
- Hydrolyzed Keratin: Helps soften, smooth, frizz and add shine.