Hypoallergenic Mascara

What it is: A bestselling, vegan mascara that lengthens, curls, volumizes, and conditions.

Highlighted Ingredients:
- Olive Esters: Condition and protect lashes.
- Rice Bran Wax: Helps lengthen the look of lashes.
- Carnauba Wax: An emollient wax that ensures a smooth application.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. This product is also vegan and gluten-free.

What Else You Need to Know: Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with its 360° magniLASH wand. This product is ophthalmologist- and dermatologist-tested, safe for contact lens wearers, and hypoallergenic.

What it is: A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.

Formulation Type: Volumizing, Curling, and Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.

What it is: A mascara that kicks up the visible volume and length of each and every lash.

Formulation Type: Volumizing, Lengthening

Ingredient Callouts: Free of parabens and phthalates.

What Else You Need to Know: This mascara creates lusher, plusher, and bolder lashes. The pure, deep color adds to the impact, while the lash definition draws attention to eyes. This product is also ophthalmologist tested, allergy tested, safe for sensitive eyes and contact lens wearers, and free of mineral oil and fragrance.

What it is:
A game-changing mascara that gives lashes the appearance of volume, length, and elastic stretch in just one coat.

What it does:
Developed with plastic surgeons, Superhero™ mascara is like skin care for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning coat of support and color for the strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins, and peptides combined with super black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips.

What it is: An award-winning, mega volumizing mascara for super-thick, ultra dramatic falsie-level lashes.

Formulation Type: Volumizing

Highlighted Ingredients: 
- Hollow Heart-Shaped Fibers: Create longer, fuller, thicker-looking lashes.

- Hemp-Derived Cannabis Seed Oil: Conditions to keep lashes soft, not stiff.

- Vegan "Beeswax": Keeps fibers locked onto lashes, preventing fallout.

Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This buildable mascara lets you turn up the volume for dramatically longer, fuller-looking lashes.

What it is: A clean, volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating even the most sensitive eyes.

Formulation Type: Volumizing

Highlighted Ingredients:
- Arginine: Supports stronger, healthier-looking lashes.
- Provitamin B5: Nourishes to promote thicker-looking lashes.
- Weightless Wax Blend: Adds full, flexible body without the weight.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: The violin-shaped brush thickens and defines lashes from root to tip with fluffy, flexible fullness you can’t miss. It is also ophthalmologist tested and safe for sensitive eyes and contact lens wearers.

What it is: A brow-and-lash-boosting serum powered by peptides and vegan keratin to accelerate the appearance of fuller, feathery brows and longer, thicker lashes.

Highlighted Ingredients:
- Peptide Trio: Promotes the look of length and thickness.
- Vegan Keratin: Provides essential building blocks of healthy-looking, fortified hair.
- Provitamin B5: Promotes smooth, shiny hair.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What it is: An iconic defining mascara that creates the look of longer lashes with a flake-free, non-clumping formula.

Ingredient Callouts: Free of sulfates SLS and SLES, formaldehydes, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances.

What Else You Need to Know: This lengthening mascara defines lashes using polymers formulated to lift and lengthen. The comb-like brush compliments the lengthening formula with a "hedgehog" bristle pattern that dispenses the perfect amount of product while separating for a natural eyelash look.

What it is: A buildable, flake-free mascara that lengthens, lifts, and curls for more voluminous lashes.

Highlighted Ingredients:
- Shea Butter: Conditions and protects against irritation.
- Beeswax: Coats and lengthens the look of lashes with soft flexibility and hold.
- Keratin: Fortifies and promotes healthy lashes.

Ingredient Callouts: This product is cruelty-free and gluten-free.

What Else You Need to Know: This lightweight, nourishing formula contains beeswax and carnauba wax to weightlessly condition your lashes. Shea butter and keratin fortify to enhance and nourish the look of lash condition. A dual-sided brush allows you to define, lift, and separate lashes with precision.

What it is: A volumizing mascara with waterproof wear—for up to 48 hours of deep color.

Formulation Type: Volumizing

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:

- Iris Florentina Extract: Is sourced from the Yves Saint Laurent Ourika community garden in Morocco to help lashes feel soft and supple while adding dramatic volume.