best cruelty free mascara

What it is: An inky-black mascara with 87 percent naturally derived ingredients for high-impact definition, volume, and length.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- Shea Butter: Softens and conditions lashes.
- Jojoba Oil: Supports strong lashes for reduced fallout.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This award-winning mascara has a full, tapered wand that coats lashes evenly from root to tip for a high-volume look that won’t clump or flake. The clean formula contains shea butter and jojoba oil to fortify and condition your lashes.

This product is an Allure Best of Beauty award winner.<

What it is: A buildable, flake-free mascara that lengthens, lifts, and curls for more voluminous lashes.

Highlighted Ingredients:
- Shea Butter: Conditions and protects against irritation.
- Beeswax: Coats and lengthens the look of lashes with soft flexibility and hold.
- Keratin: Fortifies and promotes healthy lashes.

Ingredient Callouts: This product is cruelty-free and gluten-free.

What Else You Need to Know: This lightweight, nourishing formula contains beeswax and carnauba wax to weightlessly condition your lashes. Shea butter and keratin fortify to enhance and nourish the look of lash condition. A dual-sided brush allows you to define, lift, and separate lashes with precision.

What it is: A vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient active works to define curl using memory hold (it memorizes the wave of your lash!) while leaving lashes touchably soft. Proven technology helps keep lashes lifted and curled.
- Castor Oil Blend: To help keep lashes healthy, strong, and conditioned.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The breakthrough Triple-Wave Wand has three flexible, sus

What it is: A vegan mascara that visibly lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural-looking lashes.

Formulation Type: Curling and Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.
- Panthenol Vitamin B5 and Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes i

What it is: A revolutionary tubing mascara with a 24-hour flake-free and smudge-proof formula that has lengthening ‘tubes’ that wrap lashes for XL length, lift, and lash love.

Formulation Type: Curling and Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Shea Butter: Moisturizes.

- TLC Complex with Niacinamide, Biotin, and Panthenol: Provides thicker, longer, more conditioned-looking lashes.

- Tubing XL Peptide Blend: Provides extra length, lift, and pigment.

What it is: An intense thickening mascara infused with omega fatty acid-rich castor oil to promote lush, dense-looking lashes with unbeatable shine and glossiness.

Highlighted Ingredients:
- Castor Oil: Promotes stronger, thicker, bolder-looking lashes while preventing breakage.
- Natural Wax Blend: Provides a buildable formula.
- Hemispherical Powders: Promote natural brilliance, shine, and glossiness.

Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.

What Else You Need to Know: Say goodbye to thin, wimpy lashes. GrandeDRAMA's buildable, no-flake, vegan formula instantly lifts, lengthens, and adds volume to your lashes like never before.

What it is: A clean, award-winning, cult-favorite mascara that lifts, lengthens, holds curl, and separates with precision.

Highlighted Ingredients:
- Arginine (Keratin): Fortifies and nurtures lashes.
- Shea Butter: Weightlessly conditions lashes.
- Beeswax: Nourishes lashes.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosa, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Mascara that goes to extremes—naturally.

What it is: A clean and volumizing award-winning tubing mascara that’s water resistant and long wearing. Easily removed with warm water.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing, Water Resistant

Highlighted Ingredients:

- 2% Argan Oil: Conditions lashes.

- Triple-Wax Mix and Film-Forming Agents: Elongate lashes and eliminate smudges.

- Next-Generation Tubing Technology: Delivers life-proof water resistance with easy, roll-off removal.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What it is: A clean and volumizing award-winning tubing mascara that is water-resistant, lengthening and curling. Conditions lashes. Easy to remove with warm water.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing, Water Resistant

Highlighted Ingredients:

- 2% Argan Oil: Conditions lashes.

- Triple-Wax Mix and Film-Forming Agents: Volumizes and curls lashes and eliminates smudges.

- Next-Generation Tubing Technology:

What it is: A nurturing eyelash primer that maximizes mascara results for major lash lift and the appearance of longer, thicker, and more volumized lashes.

Highlighted Ingredients:
- Vitamin E: Conditions eyelashes.

Ingredient Callouts: Free of sulfates SLS and SLES, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances.

What Else You Need to Know: This iconic lash primer evenly separates and coats eyelashes with a nourishing, conditioning formula to maximize the results of your mascara.