Halloween Eyeshadow

What it is: A high-impact liquid shadow that displays an ethereal shift between two shades that complement each other.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: When applied, its high pigment immediately resonates through a dazzling multidimensional chrome look. This liquid shadow acts as a stand-alone eyeshadow, lip, or cheek pigment. It delivers crease-proof, up to all-day wear and is optimized for a masterful, dual-color explosion.

What it is: A palette that includes five shades and allows you to complete a whole look on the go.

Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.

What Else You Need to Know: This ultimate palette features five essential shades to create Natasha Denona’s signature, smokey cat eye. It includes creamy mattes and a highly foiled metallic, perfect for bold and defined looks with a pop of dramatic glam. This is also the first and only mini palette to include the supremely rich and velvety Blackest Black Eyeshadow.

What it is: An exclusive formula that creates a spotlight effect on the eyes or face and provides a translucent wash of shimmer.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: This supremely buildable, bouncy powder highlights the eyes and cheeks with an effect that looks like a veil of crystal sparkle. Subtle and sheer with gorgeous luminosity, it can be used (as Mario uses it) as a topper to create a spotlight effect on the eyelids. When it’s hit by light, the sparkles glimmer and glow.

What it is: An award-winning, multi-use, long-wearing, waterproof, and buildable all-over high pigment color.

Benefits: Long-wearing, Waterproof

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Experience a range of layer-able finishes (nude, matte, metallic, liquid metal, foil, sparkler, glaze) in budge-proof shades. Colorfix features squeezable packaging with a precision tip to mix, match, layer, a

What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.

Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This ultimate everyday palette is great for subtle to standout looks. The palette contains two ultra-pigmented hybrid eyeshadow-gel-creams; two mesmerizing shimmery metallics; two innovative wet metallics; two soft-shine metallic pearl shadows; and nine pigmented, velvety soft mattes.

"The term "EMPOWERED" encourages having the knowledge, confidence, means, or ability to do things or make decisions for one

What it is: An innovative, self-setting, water-based gel formula with suspended multicolored, multi-chrome flakes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: The easy-to-use, multi-chrome flake formula requires no mixing medium or adhesive to apply onto eyes or face. This hyper-metallic product allows you to create long-wearing, multidimensional looks without the worry of fallout.