easy to remove mascara

What it is: A long-lasting, ultra-black, waterproof mascara that creates fuller, well-defined lashes while supporting lash health.

Formulation Type: Volumizing

Benefits: Long-wearing and Waterproof

Ingredient Callouts: It is vegan.

What Else You Need to Know: This is a waterproof, ultra-black, buildable mascara that instantly defines and separates every lash with its multidimensional brush. It’s long-lasting yet easy to remove and doesn’t clump, run, or flake. It’s also formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.

What it is: A new volumizing and lengthening, ultra-black mascara that is buildable and offers increased volume, visibly longer lashes, and 24 hours of long wear.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Pro Vitamin B5: Protects and strengthens lash over time.

- Ceramide-Like Active: Nurtures and smooths the lash surface.

What it is: A flake-free, smudgeproof, long-wearing tubing mascara that’s clinically shown to visibly volumize, lengthen, and curl.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Shea Butter: Conditions.
- Castor Oil: Moisturizes.
- Carnauba Wax: For smooth application with visibly lengthening and volumizing benefits.

Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Exclusive micro-tubing technology wraps each lash with tiny, flake-free tubes for extre

What it is: A lash-lengthening and conditioning serum-infused mascara that's highly pigmented, perfect for all lash types, and suitable for all-day, comfortable wear.

Formulation Type: Volumizing, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Red Clover Extract: Conditions, strengthens, and promotes healthier-looking lashes.
- Panthenol: Promotes the appearance of fuller, longer, and more-enhanced voluminous lashes.
- Biotinoyl Tripeptide-1: Nourishes and supports healthier-, fuller-looking lashes.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.

Formulation Type: Volumizing and Lengthening

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: The ultra-black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes. The dual-shape brush has short and long bristles to lengthen and separate lashe

What it is: An up to 24 hour flake-free, smudgeproof, long-wearing tubing mascara that is clinically shown to visibly volumize, lengthen, and curl.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Shea Butter: Conditions.
- Castor Oil: Moisturizes.
- Carnauba Wax: Has visible lengthening and volumizing benefits and provides a smooth application.

Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This is an exclusive micro-tubing mas

What it is: An everyday mascara that defines, separates, and lengthens lashes for a wide-awake look with no smudging ever.

Formulation Type: Lengthening

Highlighted Ingredients:
- Proprietary Tubing Film-Formers: Define, separate, and lift lashes without clumping.
- Plant-Derived Rice Bran Wax: Adds structure and length to lashes.
- Fatty Acids and Olive Oil Esters: Nourish and condition lashes.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Meet your go-to mascara for every day. Designed to distribute the perfect amount of product, the defining brush lifts lashes while ensuring your look never clumps or flakes.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

What it is: A long-wearing mascara that provides fuller-looking, well-defined lashes while supporting your lash health.

Formulation Type: Volumizing

What Else You Need to Know: An ultra-black buildable mascara to instantly define and separate every lash with its multidimensional brush. Long-lasting yet easy to remove and doesn't clump, run, or flake. Formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.

Clinical Results: In a use test on 20 volunteers after 21 days of use:
- 95% of women said their lashes were fully revealed, defined, and separated
- 95% of women said their lashes appeared multiplied after application